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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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5 Ways to Leverage User-Generated Content for Local Social Media Engagement

BuzzBoard

This approach extends beyond conventional advertising tactics to foster authenticity and a natural connection with the target audience. This approach not only engages local customers but also boosts their trust and confidence in the brand by showcasing the benefits of its products or services in a more genuine and persuasive way.

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How to Partner with Local Bloggers to Promote Small Business

BuzzBoard

They often boast of a highly-engaged audience that can substantially benefit small businesses in their growth pursuits. Their genuine content about a local business’s products or services can be more compelling than conventional advertising. Offering Value: Reflect on how such partnerships can benefit the bloggers.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Salespeople: Take testimonials and stories as key elements for your sales strategies. Do not underestimate the impact of testimonials in your sales toolkit. These testimonials provide valuable social proof, contributing to a constructive online reputation that potential customers often consider when deciding where to spend their money.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships. When it works perfectly, each tooth and groove of the sales effort makes a connection with a sales lead at every level in the targeted company, thus unlocking the whole enterprise. But, ABM is not a solo task.

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Stop and Take a Look Around….Now

Pipeliner

Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. In sales, we our love frameworks – simple and direct guides that take us from murkiness to solid understanding. Knowledge, as they say, is power.