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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That’s precisely what referral networks help you achieve. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Sellers have always relied on word-of- mouth advertising between friends and family. They are recommendations from satisfied customers or others in your network or center of influence. Find those who have already referred others. Inquire if they will share their network. With referrals, the benefits are clear.

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How To Entice Your Automotive Customers Online

Smooth Sale

Target Car Shoppers with Paid Advertising Paid advertising is something to research carefully and in-depth. Targeting your car shoppers is essential for effective selling, and you can do that well with paid advertising. Use platforms like Google and social media channels to maximize your advertising efforts.

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How to Use Your Company Car to Increase Sales Now

Smooth Sale

Branding on the Go To begin the journey, consider turning your ride into a mobile advertisement. And no, we are not referring to strapping a giant sandwich board to the roof (although, points for creativity). Networking on Wheels Your company car can also be your ticket to exclusive networking events, trade shows, and seminars.

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Business Marketing Techniques You Have Yet to Try

Smooth Sale

Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Joint marketing campaigns can include co-branded advertisements and shared social media content. Fedica Realize your followers’ interests to create tailored content to encourage a returning and referring clientele.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision. Cost-Effective Advertising POP displays can offer a cost-effective advertising solution for small businesses operating on a tight budget.

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My Biggest Sales Mistake

No More Cold Calling

Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network. But apparently he hasn’t always been so great at nurturing his network. Key influencers These people could each potentially refer large numbers of new clients. I’ve made plenty of mistakes in my sales career.

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