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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. So what do sales trigger events look like?

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

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Traditional Marketing Ideas To Always Include in Your Campaign

Smooth Sale

Complimentary to incorporating traditional marketing ideas is to approach business similarly on the sales side. Today, banners can quickly get your business noticed by utilizing social media advertising channels and Sponsored Posts, such as Twitter Promoted Accounts/Tweets. Print Advertising. Cold Pitching.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Revenue includes new sales and opportunities resulting from the show, while expenses may include entrance fees, booth rental fees, employee time, and other costs. ROO measures how well participating in a trade show helped your company meet its non-sales objectives. What is return on objectives (ROO)?

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The Power of Personalized Email Marketing in B2B Sales

SendBuzz

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Generally, business vendors don’t expect a high degree of personalization, yet personalization in email marketing reaps great benefits for brands.

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The Power of Personalized Email Marketing in B2B Sales

SendBuzz

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect.