article thumbnail

4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing Management

Author: Jonathan Gray Analytics define the business-to-consumer journey. With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. Do you have the right analytics platforms to access relevant data?

B2C 168
article thumbnail

Utilizing Data with John Redinger

criteria for success

John is the Chief Marketing Officer at DialAmerica , a teleservices company that provides B2B and B2C customer engagement services across multiple industries. With over 36 years of experience at DialAmerica, he has held many sales and leadership roles. In this episode, John and I cover: Utilizing data and analytics. CFSPlayBook.

Data 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C?

article thumbnail

AI’s Role In Sales and Marketing

Sales and Marketing Management

Businesses increasingly understand the importance of having access to data across multiple sources, agrees Krishnan Venkata, chief sales officer at LatentView Analytics. B2C companies dominate when it comes to using AI for most marketing activities. It frees up sales managers, who otherwise would listen in on the same calls. “AI

article thumbnail

B2B Sales Training Techniques and Best Practices

Highspot

This significant return not only boosts a company’s overall revenue but also benefits sales reps through increased deal closures and higher earnings. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

B2B 52
article thumbnail

Micromarketing In the Age of Big Data: Scoring Bigger Payoffs For A Super Sales Play

Pipeliner

Adopting a more granular strategy, micromarketing for sales has taken on new relevance in the age of Big Data. Combining, combing through, and sorting data is the key to an effective strategy for sales. It’s not just about sifting through transactional and purchasing data in the B2C space. Big Opportunities for Big Data.

Data 75
article thumbnail

B2B Sales Trends for 2018

Pipeliner

B2C salespeople and marketers have focused on customer experience for years. Artificial Intelligence (AI) Enables Predictive Analytics. Into 2018 and beyond, AI is expected to bridge the gap between the collection of big data and its applications in the sales process. Deeper Integrations Between Sales and Marketing.

Trends 105