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Meet the Spiff Team: Chapter Seven

The Spiff Blog

Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. While she was attending UVU she was given multiple roles that lead her to data and business analytics. In her personal life, Misbah is caring and compassionate and loves meeting new people.

Meeting 72
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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

If you’re one of those B2B marketers looking for leverage, here’s what you should know about conversational marketing and how it could enhance your demand generation strategy. According to Salesforce , close rates are three times higher if a sales development rep can schedule a meeting with a lead the same day.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.

Vendor 63
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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. MQL to demo/meeting: The percentage of MQLs that show up to the demo or meeting.

Lead Rank 130
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Marketing KPIs are changing. Here’s why.

Zoominfo

Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. Taneja adds, “If a prospect goes into a sales meeting and they already know about the product because marketing has done a good job, it makes the sale a lot easier.” Everyone’s happy.”

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Meet regularly to discuss your findings. It should be created during initial meetings between marketing and sales leadership. Every day at 1 p.m.

Lead Rank 130
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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

As a result, QBRs, a key milestone in account expansion and renewal, have become routine—so much so that they have become generic in many contexts. It goes something like this: The customer success manager (CSM) grabs usage data from the analytics team. Be sure to message the meeting. Those needs drive renewals and expansions.

Exercises 245