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How Small Business AI Investments Impact Digital Marketing Agencies

BuzzBoard

But what does this mean for digital marketing agencies catering to this small business segment? Predictive Analytics: A portion of small businesses are utilizing AI algorithms to uncover insights from data and make more accurate forecasts. Clearly, they will need to adapt and leverage AI to remain competitive.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

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Introducing Lead Attribution in Nutshell: Find Out Where Your Leads Come From—Automatically

Nutshell

This quote from John Wanamaker, an early marketing pioneer, is one of the most famous in marketing and highlights one of its biggest challenges—figuring out where your leads and sales actually come from. Automatic lead attribution Through Nutshell Analytics, we can automatically attribute channels to your leads.

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How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

That includes crucial contact points like blog posts, landing pages, and knowledge bases. HubSpot's CRM can identify the sources of your website's activity, so you can see how effective your efforts are across all of your traffic and lead generation methods, including social media, paid search, and email marketing. Price: Free.

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What is Sales Enablement? Definitions and Best Practices

Pipeliner

In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. Improved Sales and Marketing Alignment: A crucial part of sales enablement involves facilitating better communication and collaboration between sales and marketing teams.

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How Online Sales Can Help You Grow in Hard Times

Hubspot Sales

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. Before hopping on a Zoom, consider leaning into live chat, a knowledge base, and customer testimonials as a way to answer buyer questions in a low-touch way.

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