article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Analytics 164
article thumbnail

Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

In terms of agency lead nurturing, marketing automation platforms have revolutionized the process, thanks to their customer relationship management (CRM) integration capabilities, sophisticated marketing analytics tools, lead scoring systems, and marketing attribution models. CRM integration is a game changer.

article thumbnail

How AI Enhances Sales Intelligence

Sales and Marketing Management

As a result, 90% of sales leaders cite information overload for missing quotas. So much so that 57% of sales representatives surveyed in 2018 missed their sales quotas the prior year, according to Forbes. To make matters worse, nearly half of a sales representative’s time is spent on administrative tasks.

Marketo 159
article thumbnail

10 of the Best Lead Generation Software Tools for Your Business

Nutshell

Without leads, you can’t make sales, and if you can’t make sales, you won’t generate revenue. Benefits of lead generation software 10 best lead generation software How to choose lead generation software for your business Looking for an easy-to-use CRM with all the features you need to boost sales?

article thumbnail

What are the Responsibilities of a Data Quality Manager?

Zoominfo

Any sales-driven sector will also have a need for data quality management; the role typically reports up to the IT department. The popularity of CRM systems like Salesforce and Microsoft Dynamics, and marketing automation systems (MAS) like Marketo and Pardot, has increased the need for data quality managers.

Data 130
article thumbnail

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. In order to win more customers, these shiny features become the focus of the product roadmap vs. more basic needs such as reporting and analytics. Marketers’ needs are becoming more sophisticated.

Vendor 63