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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience.

Examples 208
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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

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Channel Partner Training Software: 5 Features to Consider

BrainShark

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

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Why Your Company Should Consider Implementing Customer Journey Automation Tools

Pipeliner

One significant trend is customer journey automation, which involves utilizing specific tools to streamline interactions. This article will highlight the importance of implementing these tools in your company. With these tools, businesses can ensure a more seamless and personalized customer experience.

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2023 Leadership Playbook: Winning Hybrid Sales Strategies (With Examples)

Sales Hacker

In this article, I’ll unpack the playbook for winning in the new world of hybrid sales. For more on the new world of work, check out my last Sales Hacker article: Is Rapport Dead? There are more tools available to sales teams today than ever before. 6 Ways to Demonstrate Value for Virtual Buyers in the Age of Remote Buying.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233
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The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

In this article, we‘re going to break down a few of those arguments and explore whether the B2B sales funnel is still a useful model. Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. The best sales funnel examples are those that work as a high-level model.