Zoominfo

OCTOBER 13, 2023

ePrivacy Considerations Germany enacted the EU’s ePrivacy directive via the “ Gesetzgegen den unlauteren Wettbewerb” (Law Against Unfair Competition), often referred to as the UWG. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

No More Cold Calling

FEBRUARY 4, 2016

.” We grab every coupon and sales ad we can find, use Groupon for deep discounts on special events and luxury services, and take advantage of “refer a friend” offers any chance we get. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies.

Referrals 120

Referrals Incentives Incentive Discount 120

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. Instead, it’s your reputation that matters most—and on Reddit, that reputation is referred to as “Karma”. r/marketing.

B2B 157

B2B Advertising Advertising Promotion 157

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Bernadette McClelland

JANUARY 14, 2024

It becomes your reference point for success again in the future. So rather than me succumbing to any fear or bias, being able to reflect on this reference point (aka evidence) opened my thinking up to ask for feedback on LinkedIn. This show was also rebroadcast every Saturday morning across the region and was a huge success.

Hiring 195

Hiring Face-to-face LinkedIn Guarantee 195

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. That customer has spent over £30k with us and also referred us to two new customers. 6 Takeaways from These B2B Direct Mail Campaigns. Keep reading!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

No More Cold Calling

APRIL 15, 2021

And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. B2B salespeople all look the same to our buyers. Referred reps don’t have to worry about lead-gen. Have We Met? None of us stands out during prospecting.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

No More Cold Calling

APRIL 26, 2021

We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. B2B sales reps have asked me that question repeatedly over the past year. They’ll always take meetings with salespeople who are referred by someone they know and trust.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Hubspot Sales

OCTOBER 2, 2018

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. 5 Reasons to Stop Ignoring Distribution Channels. 5 Reasons to Stop Ignoring Distribution Channels. The problem?

Distribution 87

Distribution Channels Sales Enablement Enterprise 87

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. 89% marketers cite email as their primary channel for lead generation ( source ). This concept is often referred to as brand storytelling. That brings us to the end of this month’s B2B Blog Post Round-Up. Let’s get into it! Key Takeaways.

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Hubspot Sales

MAY 22, 2019

It also explores how social media fits into a true multi-channel approach. I'm the host of The B2B Revenue Executive Experience podcast and, I'll admit, it's been a lot of work. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels.

Channels 100

Channels Influencer Pipeline Social Media 100

Adaptive Business Services

MARCH 3, 2021

Engaging – There are multiple social channels and multiple ways to do this, but first focus on where your prospects and customers are. When you reference your search, and what you found, it now becomes due diligence and it will be appreciated! Be a discriminating connector. If they are not on Facebook, why are you there?

Social Selling 105

Social Selling CRM B2B Ideal Customer Profile 105

Sales and Marketing Management

JULY 7, 2020

With stay-at-home mandates causing what many reference as the “groundhog day” effect, your sales team is the perfect audience for incorporating surprise rewards as part of a sales incentive program to keep remote teams engaged and company morale high.

Incentives 394

Incentives Incentive Motivation ACT 394

Sales Hacker

OCTOBER 31, 2023

She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

Competition 95

Competition Scale Marketing Intent Data 95

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. That customer has spent over £30k with us and also referred us to two new customers. Keep reading! In other words, this campaign was a great investment.

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire. In the B2B space, LinkedIn is the obvious social channel of choice. No pressure.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

SBI

MAY 5, 2019

RO Innovation offers a suite of sales solutions that work together to enable sales teams for success – even your channel teams.With RO, you get reference management, content management, sales enablement, and channel enablement. Customer References. Customer References. Customer References. Video Reviews.

Video 99

Video eBook Channels Survey 99

Partners in Excellence

OCTOBER 31, 2023

Our customers tend to like being referred to by their name, not some code string. Another went: Hi David, As a CIO for a B2B company, you’re tasked with identifying the best software for your sales and product teams… I had a momentary identity crisis, Me a CIO?????!!!! What am I missing? Curious, yours truly.

Insurance 127

Insurance Insurance LinkedIn Intent 127

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. FREE DOWNLOAD.

B2B 99

B2B B2C Social Media How To 99

Mindtickle

APRIL 9, 2024

In the past, most B2B sales were conducted face-to-face – perhaps in a prospect’s conference room or at a golf course. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Cience

DECEMBER 3, 2020

So how can you let social media work for you to enhance your B2B model? Here are 11 tips on how you can successfully integrate social media into your B2B business strategy. Pick the Right Channel. That’s why you have to pick the right channel in the first place. Often, consumers have a preferred social media platform.

Social Media 68

Social Media Lead Generation Media Lead Rank 68

SBI

FEBRUARY 25, 2020

Personalize messaging and content in omni-channel marketing. We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. If you like stats, here are just a few that tell the story in B2B. Account-based marketing (ABM). SiriusDecisions).

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

No More Cold Calling

JANUARY 24, 2019

Social channels can provide valuable insight into prospects and decision-makers, which has prompted some sales pros to wonder if cold calling is dead, replaced by so-called “smart” or “warm” calling. Referred reps don’t get put on the spot and asked who they are and what they’ve got. Welcome to the Warm Call Fantasy.

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. The happier you are, the more likely your customers will stay and refer a friend. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Challenge 1: Not Being Pushy.

B2B 90

B2B Ideal Customer Profile Top of Funnel Prospecting 90

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic. 1 preferred tactic. Simple language.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Sales Hacker

MARCH 1, 2024

The B2B playbook is changing. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers. valuation.

Media 71

Media Company Distribution How To 71

Zoominfo

JANUARY 11, 2018

Partner with a corporate contact database or B2B data provider to research the different candidates you identify on LinkedIn. Rely on other, less populated channels. If LinkedIn is too crowded, rely on platforms and channels that are less frequented by recruiters. The number of positive responses you receive might surprise you.

LinkedIn 130

LinkedIn Referrals Social Media Networking 130

Zoominfo

JANUARY 27, 2019

Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it.

Social Media 210

Social Media Marketing Referrals Influencer 210

Zoominfo

OCTOBER 5, 2021

Internal data refers to intelligence that a company generates and maintains on its own. Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. If you’re working for a B2B company, you likely have access to large databases, full of customer data. Additionally, personas can help to enhance SEO strategy. Step 1: Collect Customer Data.

Data 213

Data Buyer Persona Demographics Segment 213

Cience

DECEMBER 5, 2019

Traditional call center services have changed dramatically over the past decade– shaped by emergent trends like cloud technology and multi-channel outreach. The Clutch 1000 is a list of the 1,000 top B2B service companies as part of the 2019 Global Business Services New report. Clutch 1000.

Lead Rank 44

Lead Rank Lead Scoring B2B Ideal Customer Profile 44