Sales Hacker

MARCH 18, 2020

In sales, it’s normal to deal with slow seasons, bad seasons, and horrible seasons. Is there a future for your sales and company? How do you compensate for the lack of B2B face-to-face meetings ? We decided to address these concerns and provide you with some tips on adapting your sales and workflow to the current conditions.

B2B 134

B2B Tourism Face-to-face Skype 134

Zoominfo

DECEMBER 17, 2017

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Guidelines 130

Guidelines Policies Handbook Government 130

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. How to prepare for B2B sales prospecting.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Here are some fundamental guidelines for your greeting messages. New guests are visitors at the top of the sales funnel. Greeting Messages. Treat them like subject lines. The New Guest.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

CloserIQ

APRIL 30, 2019

As founder and CEO of a B2B SaaS startup , I realized fairly early the importance of a team-driven approach to sales. While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. In comparison, B2B campaigns lack the collaboration required.

B2B 101

B2B B2C Buyer Persona Lead Rank 101

Close.io

JANUARY 17, 2020

The state of sales isn't as dire as the title suggests. In fact, this week Linkedin published an article that reveals using curse words during a sales call could actually help you close the deal! The startling truth: How cursing impacts sales. Sales has transformed radically over the past few decades. Let's jump right in!

B2B 81

B2B Licensing Prospecting Lead Rank 81

Hubspot Sales

JUNE 23, 2020

Sales teams are being tasked with navigating and selling in an uncertain business environment. According to McKinsey , marketing and sales leaders need to operate across a range of different environments. For sales teams, this can include embracing virtual experiences with clients and customers. Achieving Revenue Recovery.

Revenue 111

Revenue B2B Webinar Metrics How To 111

Zoominfo

OCTOBER 13, 2023

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Telephone marketing to other market participants if their implied consent can be presumed.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. These combine to generate a steady stream of sales leads within the best performing teams. . These combine to generate a steady stream of sales leads within the best performing teams. . Content Marketing.

Paid Content 111

Paid Content Lead Generation Sales Qualified Lead Lead Rank 111

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Here are some fundamental guidelines for your greeting messages. The New Guest New guests are visitors at the top of the sales funnel. Treat them like subject lines. First impressions matter.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

SBI Growth

JULY 3, 2013

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. Tenured B2B Marketing CMO''s look forward to the mid-year QBR like one desires a root canal. This is in sharp contrast to World Class B2B Marketing engagement.

Guidelines 300

Guidelines Referrals Construction Survey 300

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

Score More Sales

DECEMBER 22, 2011

Sales Tips and Strategies to Grow Revenues. Refine B2B Sales Process in 2012 With Tools and Attitude. A new calendar year always brings the possibility of discussions of business process improvement and in particular, sales process improvement. Doesn’t that impact sales? Sales people and marketers are human.

Lead Rank 155

Lead Rank Lead Scoring Sales Process B2B 155

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. More than ever, understanding one’s field is critical to sales success.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Try it Now But is Spam Legal? But in the U.S.,

Guidelines 182

Guidelines ACT Campaigns Scale 182

LeadFuze

NOVEMBER 30, 2021

Sales leaders are responsible for the success of a company. Marketing provides necessary resources, while sales is crucial to capturing valuable turf. Recruit, Organize, and Segment Your B2B Inbound Sales Team. Make sure that people are accountable for converting inbound leads into sales. Segmenting. Engagement.

Inbound 52

Inbound Sales Qualified Lead Hiring Lead Rank 52

CloserIQ

APRIL 30, 2019

As founder and CEO of a B2B SaaS startup , I realized fairly early the importance of a team-driven approach to sales. While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. In comparison, B2B campaigns lack the collaboration required.

B2B 52

B2B B2C Buyer Persona Lead Rank 52

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 20 Motivating Sales Quotes to Empower Your Team.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

JUNE 16, 2021

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. How to Personalize Your Prospecting Emails.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Scale Guidelines 130

SBI Growth

JUNE 8, 2013

I bet that two vital pieces are missing from your sales strategy. If you formalize them into your sales process, training and measurement, revenue will grow. Otherwise, your sales team will be eaten up. As the sales operations leader, you develop the sales strategy and support team performance. Social Selling.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

Sales Hacker

DECEMBER 7, 2018

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

Inbound 74

Inbound Sales Qualified Lead Lead Rank B2B 74

Showpad

OCTOBER 14, 2019

Strategy is essential to success in B2B Sales. Having a defined roadmap for reaching goals will ensure your company’s Marketing and Sales efforts are targeted, measured, and highly effective. . Yet the B2B Sales landscape is always changing. Here are five strategies you can use to drive B2B Sales: 1.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profile B2B Top of Funnel 40

Sales and Marketing Management

SEPTEMBER 24, 2019

Author: Tessa Burg The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing into their sales funnels. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time.

ROI 166

ROI Lead Rank Customer Marketing 166

Sales and Marketing Management

MARCH 8, 2021

Author: Mary Beth Addison During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. Throughout the buyer’s journey, the prospect should always feel completely aligned with the sales team.

Customer 199

Customer B2C Guidelines ACT 199

Sales and Marketing Management

JANUARY 20, 2018

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. At the same time, your PR and SEO should work together to ensure that any paid sponsorship, such as for a B2B corporate event, are “no follow” so that you don’t risk a Google penalty. You Can Set Clear Guidelines for Media Outreach.

Guidelines 189

Guidelines Media Channels Google 189

Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Then, everything I thought I knew about sales blew up. . The hive-like atmosphere of our sales offices was replaced by Zoom calls. . The hive-like atmosphere of our sales offices was replaced by Zoom calls. .

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

SBI Growth

JUNE 26, 2013

The average tenure of a B2B Sales VP is about 18 months. That means roughly one-half of B2B sales VP’s last less than 18 months. Today''s post provides ways sales operations can deliver value quickly to a new sales VP. Here''s part of the dialog from a recent call with a sales operations leader.

Hiring 319

Hiring Lead Rank Compensation Guidelines 319

MTD Sales Training

JULY 23, 2019

With that kind of exposure, sales consultants are missing out big time if they aren’t using the medium effectively. InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. You can improve your ‘find-ability’ when people search on Google and LinkedIn by adhering to certain guidelines.

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Score More Sales

JULY 22, 2013

As a sales professional, you cannot rely on others managing you – you need to self manage. If not: Create a plan – guidelines – and metrics. Feeling out of control and not having enough time to get everything done are the biggest issues many sales reps have. Can you count on yourself to come through?

Inside Sales 203

Inside Sales Guidelines Lead Rank Lead Scoring 203

Autoklose

APRIL 22, 2024

Marketers and salespeople heavily rely on huge volumes of customer and sales data in order to be able to tailor campaigns and promote their products or services. Use the Autoklose B2B Database 3. The latest reports show that your sales and marketing departments lose approximately 546 hours annually due to the use of bad data.

Data 98

Data Top of Funnel Government Churn 98

Mereo

MAY 26, 2022

outlines several guidelines for success such as: Biblical principles that helped Drew lead through difficult times. Enable your sales force to build trust and foster relationships with buyers. Do not settle for quick sales that fizzle out. The post 3 B2B Books You Need to Read This Summer appeared first on Mereo.

B2B 36

B2B eBook Decision Maker Guidelines 36