2014 Planning Metrics for B2B Marketing Leaders
SBI Growth
OCTOBER 1, 2013
Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Re-occurring Revenue – Maintenance fees, service agreements, license upgrades, etc. In Summary. Author: Vince Koehler.
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