article thumbnail

How Using a Document Library Can Improve Your Sales Process

Hubspot Sales

In other words, buyers want the right information exactly when they need it, and sales reps want to provide it to them. Sales reps have a lot on their plate, so having to hunt down information or search through messy tools can be a major barrier to connecting with prospects. How to Create a Document Library in HubSpot.

article thumbnail

Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn.

Data 95
article thumbnail

Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Top 10 Social Selling Tools 1.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce.

article thumbnail

How to Personalize Coaching to Increase Team Productivity

SalesFuel

While training content is important, some documents and videos may not be applicable to everyone on your team. Coaching on Tech Tools Sales organizations in the B2B vertical understand that buyers are reaching out later in the process. And an AI-based tool can generate the right tone for each email recipient.

Coaching 115
article thumbnail

Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. Buyers in 2012 had come a long way from the buyers of the 1980s. Table of contents. What is solution selling?