Cincom Smart Selling

MARCH 23, 2020

The impact of age demographics is becoming more critical to the success of managed service providers and advanced manufacturers because they are selling in a multigenerational market. Sellers are finding that buyers have divergent expectations driven by age. Personalization is Key to Selling in a Multigenerational Market.

Marketing 62

Marketing Scale Cancellation Buyer 62

Chorus.ai

FEBRUARY 16, 2022

We are thrilled to announce that Chorus , ZoomInfo’s conversation intelligence software, has been named one of the Best Software Products , Highest Satisfaction Products , and Best Mid-Market Products for 2022 by G2. Now, with ZoomInfo and Chorus together, we’re revolutionizing the way teams go to market - and there is so much more to come!

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Software Software Film Customer 102

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). The right email approach is critical to cutting through the noise — and getting your foot in the door with your next buyer. Keep reading!

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Hubspot Sales

JUNE 23, 2022

Even though you’re selling the same product, your messaging should be specific to each buyer. Buyers want to do business with someone human — not someone who sounds like a talking brochure. NFT sales exceeded $17 billion in 2021. However, your success depends on how well you market them. Avoid AI jargon. Tell your story.

Real Estate 94

Real Estate Tools Film Hiring 94

Janek Performance Group

OCTOBER 10, 2023

Even Glengarry Glen Ross , a film popular with sellers, gave rise to “Always be closing.” Here, let’s examine five sales stereotypes, where they come from, and how to overcome them. Before this, we must first understand how a changing sales environment affected sellers. With the internet, buyers are more knowledgeable.

Decision Maker 62

Decision Maker How To Consultative Selling Buyer 62

Hubspot Sales

NOVEMBER 9, 2020

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. Though closing was a major focus for salespeople long before the release of this film, "Always Be Closing" was a catchy hook reps could hold onto. But is it the best sales advice for modern reps? What’s a sales rep to do?

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Closing Decision Maker Top of Funnel Scale 144

Hubspot Sales

APRIL 7, 2023

Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell. Create a buyer persona using HubSpot’s free tool.

Buyer Persona 111

Buyer Persona eBook How To Social Media 111

Showpad

OCTOBER 3, 2019

The best films tell stories about a hero’s journey that audiences connect to, never want to end, and never forget. Wouldn’t it be great if Sales organizations could create that same experience for prospects and customers? Sales and Marketing teams can create the best buyer experience through a compelling story.

Film 40

Film Demographics Social Media Buyer 40

Sales Hacker

FEBRUARY 14, 2023

In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. The top 5 TikTok strategies for B2B sales 1.

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B2B Top of Funnel Ideal Customer Profile Video 93

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

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Examples B2B Microsoft Case Study 130

Allego

MARCH 30, 2021

How are successful teams adapting their coaching to ensure sales reps can find and close deals despite the challenges of virtual selling ? With reps working remotely, sales leaders are often no longer physically in the same building for observation and mentoring of their team. This model is a four-step pyramid.

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Coaching How To Sales Coaching Film 160

Score More Sales

MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. Six ideas I found to be most helpful for smaller and mid-market companies: Multiple Ways to Learn. Each of the short films were well done. Marketing Study Update.

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Company Film Study Lead Rank 208

Chorus.ai

NOVEMBER 10, 2020

It’s something sales professionals of all kinds are preoccupied with during the current market downturn, and for good reason. It’s a bear market, and cash-strapped prospects will not part from their budgets easily. It’s a bear market, and cash-strapped prospects will not part from their budgets easily.

Maximizer 93

Maximizer Lead Rank Lead Scoring Customer 93

Sales Evangelist

FEBRUARY 11, 2022

Video is one of the most successful and valuable tactics salespeople can implement to land more meetings and reach higher sales goals. Consider filming pre-meeting and post-meeting videos. His book, The Visual Sale , is available on Amazon. Check out co-author Marcus Sheridan’s appearance on The Sales Evangelist.

Video 40

Video Enterprise Enterprise Buyer 40

Sales Evangelist

FEBRUARY 11, 2022

Video is one of the most successful and valuable tactics salespeople can implement to land more meetings and reach higher sales goals. Consider filming pre-meeting and post-meeting videos. His book, The Visual Sale , is available on Amazon. Check out co-author Marcus Sheridan’s appearance on The Sales Evangelist.

Video 40

Video Enterprise Enterprise Buyer 40

LeadFuze

JANUARY 14, 2019

69% of the respondents identified “converting contacts/ leads to customers ” as their top marketing goal. Well it’s time to do all the right things to skyrocket sales. We’ll give you 12 really effective marketing tips that will get you there. 12 Effective Marketing Strategies to Boost Sales. Image Source).

Paid Content 40

Paid Content Hiring Social Media Marketing 40

SalesLoft

FEBRUARY 6, 2020

If you know SalesLoft, you’ve probably heard about REV2020, our annual conference about where sales is going. SalesLoft CEO Kyle Porter says, Spike Lee has opened my eyes to concepts and realities I never knew prior to watching his films. Telling stories in an impactful, authentic way is key to succeeding in sales.

Film 76

Film Sage Oracle Education 76

Chorus.ai

SEPTEMBER 5, 2019

If your sales curriculum doesn’t exist or is in need of a major facelift, you’re not alone. Many sales leaders admit that they have little to no formal sales curriculum in place. Yet without a curriculum, sales training often falls to the wayside. And when sales training is neglected, numbers are missed.

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Top of Funnel Training Hiring Film 54

Chorus.ai

NOVEMBER 26, 2019

If you’ve just landed a new sales leadership role, or you’re looking to turn things around on an under-performing sales team, you’ve come to the right place! The first thing you need to do is get a really deep understanding of your market, product, and people. Then, consider the Serviceable Addressable Market (SOM).

Film 62

Film Churn Sales Qualified Lead Cold Calling 62

Smooth Sale

SEPTEMBER 8, 2023

Online marketing does provide some opportunities to show your personality. Feeling valued and respected can influence buyer decisions in B2B and B2C circles, particularly when they compare your brand to a competitor. Corporate video production firms could film and edit a stunning package to highlight how amazing the event was.

Face-to-face 106

Face-to-face Licensing Lead Rank Lead Scoring 106

Showpad

NOVEMBER 24, 2020

Accelerating sales is not only possible, but it’s a challenge the entire organization should accept, creating the sales equivalent of the “rally around the flag” effect. Let’s examine how to accelerate sales even when prospects aren’t biting. unexpectedly poor sales performance is debilitating. Marketing alignment.

Lead Rank 52

Lead Rank Lead Scoring How To GoldMine 52

Hubspot Sales

DECEMBER 30, 2020

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. Quickly growing businesses require more sophisticated automation to ensure operational efficiency, proper distribution of leads among their sales team, and to make sure no leads slip through cracks. What is lead routing?

Lead Rank 103

Lead Rank Lead Scoring Sales Qualified Lead Leads 103

Sales 2.0

MAY 12, 2014

Those are the words from a classic movie scene in the film Jerry Maguire (see the video at the end of this post). As a buyer, I knew that my decision maker (in my case our CEO) was not going to buy anything in this space unless there was a clear ROI. Maybe her marketing department had not created such ROI examples for her.

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ROI Decision Maker Case Study Film 273

Gong.io

APRIL 23, 2021

Too often, sales teams spend a significant chunk of their workday in a black hole of subjectivity. How (uber-successful) sales teams use this “film” is the key. Here are five hacks to use sales call recordings to beat your personal best. Here are five hacks to use sales call recordings to beat your personal best.

Coaching 62

Coaching Film Software Software 62

Hubspot Sales

OCTOBER 11, 2019

However, that tendency in startups can lead to burned-out sales reps and a business ill-prepared to scale. There are times when business is slow for a sales department. Your sales department can be experiencing slow business for a variety of reasons. How long is the typical sales cycle for your reps? Analyze your CRM.

Scale 130

Scale Hubspot Buyer Persona Social Media 130

Janek Performance Group

FEBRUARY 7, 2023

“We have a game-changing, disruptive technology, but the economic environment is slowing down our sales,” said a CEO recently. There needs to be more than technological innovation to ensure sales success. Companies with good sales strategies do. More than innovation is needed to ensure sales success.

Decision Maker 62

Decision Maker Scale Lead Rank Transportation 62

Hubspot Sales

NOVEMBER 6, 2018

Beane’s strategy -- as depicted in the 2011 film, “Moneyball” -- has traversed beyond the world of baseball to nearly all sectors of business and has become synonymous with making data-driven decisions. If Billy Beane were to take over a sales organization today, he would feel like he’d traveled back by about 20 years. Call activity.

Incentives 88

Incentives Incentive Lead Rank Sales Cycle 88

Increase Sales

AUGUST 15, 2012

What matters in a marketing context is that you’re already hooked to keep reading to find out what happens next. Need more convincing about this sales tip of “everything is a story? If what you just read was the opening paragraph in a newspaper article, you probably wouldn’t know where it was going. That really doesn’t matter.

Harvest 153

Harvest Transportation Film Hotels 153

DocSend

DECEMBER 20, 2019

It’s often tempting to craft your sales pitch deck around what you know about your product. The secret to a sales pitch deck that closes more deals is a powerful story. That’s a lesson we learned first-hand when we decided to overhaul our own sales pitch deck. Do an audit of your sales pitch deck and other sales collateral.

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Closing Collateral Scale Film 72

Hubspot Sales

MARCH 13, 2018

Creative Sales Ideas. Sales success largely depends on routines. After all, many buyers will never get on your radar via traditional channels. Bill Cates, a sales referral expert, suggests creating a simple website customers and contacts can use to forward you referrals. Create a Website for Referrals. Send Them a Book.

Outsourcing Services 102

Outsourcing Services Prospecting Ideal Customer Profile Sales Qualified Lead 102

MTD Sales Training

SEPTEMBER 14, 2011

Hi, this is Louise Denny and I work in the Communications and Marketing team here at MTD Sales Training. Synaxon are Europe’s largest membership of independent IT dealers, retailers, resellers and system houses, who offer an exclusive benefits package for their members in areas such as purchasing, marketing and administration.

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Conference Social Media Film Course 120

Highspot

OCTOBER 21, 2019

As the sales enablement category rapidly evolves, community has never been more important as practitioners, marketers, and salespeople alike look to each other to discover what “good” looks like. Modern sales enablement needs to stretch beyond sales and marketing. Enablement is the answer.

Sales Enablement 40

Sales Enablement Face-to-face Analytics Sports 40

Altify

MARCH 8, 2019

The world needs more female engineers, data scientists and film directors but it also needs more female sellers and sales leaders. As a career, sales offers variety and flexibility. Sales has long been a male dominated profession but women can and do reach the top. This is where women have the edge.

Sales Cycle 49

Sales Cycle Film Ideal Customer Profile Study 49

Smooth Sale

DECEMBER 27, 2021

It’s the foundation for making intelligent and feasible company-wide decisions designed to boost sales and increase profits. . It becomes easier to figure out the exact capital you need to invest in production, marketing, and customer service, among other departments, so that you can get a high Return on Investment (ROI). .

Lead Rank 78

Lead Rank Lead Scoring Customer Social Media 78

Hubspot Sales

APRIL 11, 2019

Sales calls and emails are tried and true methods of engaging and converting sales prospects. In fact, the average sales development representative performs almost 100 activities per day in an effort to engage prospective customers — including outreach via social media, phone calls, voicemails, and emails.

Hubspot 96

Hubspot Video Prospecting Lead Rank 96

The Digital Sales Institute

JUNE 30, 2022

If you’re like 34% of modern marketers, it’s one of the most challenging tasks. Connectivity: Does it connect with your existing marketing tools? Therefore, it is necessary to achieve a balance to receive the maximum number of advantages without exceeding your marketing budget. Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Openview

NOVEMBER 6, 2017

“How in the world,” Yvette said, reaching for the cream cheese, “am I going to inform my team that our entire approach to marketing is wrong?”. I just texted my VP of sales that the way we’re selling is obsolete.”. They had just been on the receiving end of the best sales pitch I’ve seen all year. How did Gerhardt do it?

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Cancellation Call-back Channels Film 113