The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

Software 52

Software Software Marketing Scale 52

Nutshell

MARCH 19, 2024

Faster onboarding: After building more efficient and effective processes, you’ll have a fine-tuned prospecting, qualifying, and lead nurturing system that makes it easy for new recruits to get up to speed. These techniques could differ vastly from one rep to the next, making managing interactions and buyer journeys tricky.

How To 71

How To Sales Qualified Lead CRM Face-to-face 71

Act!

APRIL 16, 2024

Did you know that by 2025, 80 percent of B2B sale s interactions between buyers and sellers are predicted to happen virtually? Virtual sales teams allow organizations to optimize costs, hire the best sales talent worldwide, and engage with prospects in different time zones. That’s how fast the remote sales landscape is evolving.

Strategy 52

Strategy Hiring Top of Funnel Face-to-face 52

Sales Hacker

JANUARY 5, 2024

Upcoming Digital Live Event: The software space is becoming increasingly crowded. Save Your Spot Partner shoutout: This newsletter is brought to you by Common Room—the modern buyer journey platform. On the tactical side, Haris Halkik shares a compilation of helpful list of resources on prospecting in this LinkedIn post.

Scale 97

Scale Intent Signal Ideal Customer Profile Intent 97

Nutshell

MARCH 17, 2023

It’s not necessarily your “first impression” with a buyer, since the recipient has already engaged with your sales team or marketing content. More accurately, a welcome email is the first communication that you send when a buyer reaches a new stage in your relationship. So, what exactly is a welcome email? Only 57.7%

Customer 154

Customer Discount Top of Funnel Incentives 154

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Today, sales is driven by insights.

Scale 130

Scale Sales Automation Hiring ROI 130

DiscoverOrg Sales

NOVEMBER 27, 2017

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media. Engage these good-fit prospects via email, PPC ads, or social media.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Nutshell

AUGUST 28, 2023

A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. Success in the presenting stage depends heavily on research and preparation.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Apptivo

MAY 18, 2021

It is due to the convenience of Email marketing that businesses can easily communicate with their prospects and find a way to convert them into paying customers. So, it brings them directly to the company’s inbox and makes it easier for the business owners to convert them into buyers. Offering incentives to your subscribers.

Email Marketing 98

Email Marketing Social Media Marketing Campaigns 98

Zoominfo

JUNE 10, 2018

Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value. If your prospect seems hesitant, ask questions of your own to get them talking.

Objections 239

Objections Case Study Face-to-face Study 239

Hubspot Sales

FEBRUARY 9, 2022

This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire. Merchants who offer a variety of pricing plans or packages to their prospects are likely operating on a tiered pricing model. What is tiered pricing?

Lead Rank 103

Lead Rank Incentives Incentive Hubspot 103

Janek Performance Group

APRIL 24, 2024

All prospects and customers are unique, as are their individual needs and market dynamics. Proposal software provider Qwilr shows the benefit of effective coaching. As sellers seek to engage decision makers early, buyers feel empowered by strong, confident sellers. Selling is a dynamic profession.

B2B 62

B2B How To Exercises Coaching 62

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SalesLoft

OCTOBER 26, 2023

It starts the minute a prospect becomes aware of your solution and extends well beyond completing a transaction, culminating in a strong customer relationship and encouraging brand loyalty. Customer engagement is essential for buyers, too, because they want a positive customer experience. What is customer engagement?

Scale 52

Scale Customer Loyalty Social Media 52

DiscoverOrg Sales

NOVEMBER 27, 2017

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media. Engage these good-fit prospects via email, PPC ads, or social media.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

Sales Hacker

DECEMBER 14, 2018

It’s the end of the year, which means buyers are rushing to use up all their year-end budget, ( hey there, favorite The Office clip ). This is an example of a nice incentive to shop that is attractive to a buyer and provides a little extra perk. What’s a year-end buyer to do? Beware the bait and switch software”.

Discount 65

Discount Software Software Vendor 65

Gong.io

JULY 11, 2022

Depending on their role within the team, inside sales reps engage in research, prospecting, email and social media outreach, cold calling, lead nurturing, qualification, demonstration, and negotiation conversations. An inside BDR (Business Development Representative), for instance, focuses on prospecting and pre-qualifying outbound leads.

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

SBI Growth

SEPTEMBER 23, 2013

You sell to a more informed buyer. Steve is a VP of The Americas of a large enterprise software company. Change the compensation plan to incent new logo growth by adding an accelerator. How does increasing base pay improve how his team engages with the changing buyer? Key buying personas have changed how they buy.

Compensation 325

Compensation Social Media Incentives Incentive 325

InsideSales.com

OCTOBER 4, 2019

Wondering how prospecting at scale can help you grow sales? Scaling your prospecting efforts becomes easier when you focus on these four vital components. RELATED: 4 Best Practices For Incorporating Twitter Into Your Prospecting Sequence. In this article: Four Things You Need for Scalable and Effective Sales Prospecting.

Scale 40

Scale Prospecting Buyer Persona Outbound 40

The Spiff Blog

FEBRUARY 24, 2023

Step 1: Get deeply acquainted with the prospect’s perspective To handle sales objections effectively, sales professionals must have a deep understanding of the prospect’s perspective on both a macro and micro level– All before ever picking up a phone or drafting an email. Let’s look at an example. Let’s look at another example.

Objections 80

Objections Hiring Face-to-face Buyer Persona 80

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Introduction. Marketing is as much an art as it is a science!

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Hubspot Sales

SEPTEMBER 29, 2020

Well, incorporating video into your sales process can help you build credibility and trust with your prospects. We'll discuss the evolution of the sales letter, the format of a video sales letter, and then finish by looking at software and examples to help you get started. Video Sales Letter Software. Hippo Video.

Video 98

Video Hubspot Hiring Direct Mail 98

Vengreso

JUNE 6, 2023

He is the creator of the Top 1% Academy, where he trains on how to sell to buyers, whether they be CEOs, business owners, or entrepreneurs, and how to be in the top 1% of sales earners doing so. Consistently Prospect for New Opportunities Use social media, industry events, email campaigns, cold calling, and referrals to find new prospects.

Hiring 90

Hiring Strategy Referrals Sales Qualified Lead 90

Sales Hacker

MAY 3, 2021

There’s a myth that corporate buyers hold all the power over vendors – that vendors struggle to sell. However, perhaps it’s the other way around: buyers struggle to buy. “As 3 reasons it’s become more difficult for buyers to buy. Everyone’s a buyer or influencer. Prospects see right through that. Work on this.

Ideal Customer Profile 77

Ideal Customer Profile Top of Funnel Customer Vendor 77

LeadBoxer

MAY 30, 2021

Here are some elements of a successful business-to-business lead sales and marketing strategy: Know Your Prospects. Keep in mind, not every business prospect is a good fit. To avoid losing B2B prospects, building and maintaining long-term relationships through a strong lead nurturing strategy is encouraged. Helps share content.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Miller Heiman Group

APRIL 25, 2019

The first CRM software platforms were large, complex and on-premise—which meant they were also expensive, often so much so that smaller businesses couldn’t afford them. Today’s CRMs capture insights that relate to—and create incentives around—the underlying key factor that drives better sales results: seller behavior.

CRM 74

CRM Sales Methodology Analytics Education 74

Hubspot Sales

JANUARY 9, 2018

Buyer personas. Keep in mind you might have different buyer personas for different products. Keep in mind you might have different buyer personas for different products. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Market conditions.

Buyer Persona 145

Buyer Persona Referrals How To Commission 145

Velocify

JUNE 28, 2017

Sales gamification software leverages game mechanics to incentivize rep performance. 2) Buyer/Company Intelligence. Buyer and company intelligence tools provide sales professionals the insight needed to get the conversation going. 6) Incentives and Commissions. 1) Sales Gamification. 5) Predictive Analytics.

Sales Technology 53

Sales Technology Top of Funnel Hiring Software 53

Chorus.ai

MARCH 5, 2021

The modern method — inbound sales — is centered on the actions of a buyer and takes advantage of automatic methods of data capture. Developing your sales strategy first requires that you diligently build up a concept of your target audience — otherwise known as your buyer personas — before setting goals and constructing your sales funnel.

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113

Salesmate

JUNE 9, 2020

Well, everyone wants the applause and incentives that are given when the sales quotas are achieved. So, it is necessary to understand the prospects’ expectations during the initial stages of the sales process to determine if you should pursue them further or focus or some other deal. Salespeople are always in a hurry to sell.

Face-to-face 125

Face-to-face Sales Qualified Lead Ideal Customer Profile How To 125

Nutshell

APRIL 28, 2020

In terms of your sales tech stack , you probably already use lead generation , email automation, electronic signature software, and CRM solutions on a regular basis. But now that you’re working remotely, you have to invest in (and master) video conferencing software as well. Are you falling off your prospects’ radars?

Skype 121

Skype Webinar Metrics How To Call-back 121

Cincom Smart Selling

OCTOBER 4, 2016

Buyers are much happier and more comfortable doing much of their initial and mid-cycle product research by themselves without the assistance of someone with an agenda. Sales automation is driven by selling tools like customer portals, ecommerce websites, sales configurators and guided selling software.

Sales Automation 78

Sales Automation Gatekeeper Software Software 78

Hubspot Sales

JANUARY 11, 2023

Follow-up emails can help establish a connection with your prospects. Many sales representatives spend time following up with prospects along their buyers' journey. If you’re looking to follow up with a prospect after a call or email, consider a simple template. Create different workflows for customers and prospects.

Follow-up 85

Follow-up Hubspot How To Promotion 85

Mereo

MAY 25, 2023

Salespeople will quickly determine the best way to maximize their interests just like a customer or prospect will strive to minimize their cost. Selling companies like the subscription pricing approach (whether or not they have a software as a service offering or leased physical product) because it creates a more predictable revenue stream.

Strategy 36

Strategy Workbooks Discount Churn 36

Highspot

MARCH 18, 2024

Traditional sales techniques often fail to meet today’s savviest business buyers’ demands. It goes on to score and qualify these prospects, highlighting those with the highest likelihood of conversion. Automate Manual Tasks Tools like Highspot’s conversational AI platform focus on buyer engagement.

Sales Tools 52

Sales Tools Tools Lead Rank SAP 52

Sales Hacker

APRIL 21, 2022

How to attract enterprise buyers. Enterprise buyers typically have a certain window of opportunity every year to buy a new piece of software. Companies need to structure their pricing and packages in a way that appeals to enterprise buyers and drives up ACV. Here’s what I’ll cover: Foundations for moving up-market.

Ideal Customer Profile 85

Ideal Customer Profile Marketing Enterprise Enterprise 85