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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. What is Social Selling?

Buyer 190
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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Setting the Foundation for a Sustainable Customer Reference Program.

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4 Foolproof Ways to Beat Price Objections

Zoominfo

In fact, best-in-class software companies report a 60% conversion rate following a free trial ( source ). Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )?

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Selling Like a Girl: A Look at Gender Bias in Sales

The Spiff Blog

The clip shows her, not in her typical role as a seller, but as a buyer evaluating a piece of software. About Spiff Spiff is a new class of software that creates trust across the organization by delivering real-time automation of commission calculations and motivates teams to drive top-line growth.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Introduction. Marketing is as much an art as it is a science!

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How to Build a Sales Process: The Complete Guide

Nutshell

Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. These potential buyers can be people who have expressed interest in the product or service that you’re selling, or who might reasonably have interest based on their demographics, industry, or other factors.

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The 13 Least Known Sales Technologies

Velocify

See full study for more. Sales gamification software leverages game mechanics to incentivize rep performance. 2) Buyer/Company Intelligence. 2) Buyer/Company Intelligence. Buyer and company intelligence tools provide sales professionals the insight needed to get the conversation going. 1) Sales Gamification.