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Buyer Personas and Perception

Janek Performance Group

Does your sales approach take buyer personas into consideration? You know, that ideal customer profile of your best potential prospect? In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance. Let’s explore.

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You Need To Trust You

The Pipeline

Other than a grey-haired sage, I am confident in saying none of the voice on LinkedIn have either. Lack of pretenses invites input, and by presenting a blank canvass allows the prospect to think out loud and paint. The more you can demonstrate that thinking and attitude to prospects and buyers, the more they will trust you.

Sage 361
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Building Client Trust in a Virtual World

No More Cold Calling

You can wow prospects with your technological know-how up front and then try to win them over later, once they find out you’re honest and reliable. Building client trust can happen quickly when you’re introduced by someone your prospect already knows and trusts. That’s why building client trust is our most important job.

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What Are You Willing To Learn To Grow?

The Pipeline

Remember all those sages who predicted that the population of professional sellers would decline by 25%. This is not to suggest that these people are all wrong or intentionally misleading people, just buyer beware. This limits their success with all their prospects, especially prospects who have adopted tech in better doing their work.

Sage 218
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Success Is The Road Ahead

The Pipeline

To add greater credence to their word, they pointed to the fact that sellers now have to deal with a more discerning and informed buyer. Buyers vs Prospects. Buyers are reporting that it is taking them twice as long to purchase as they had planned; maybe if they could engage with a real sales professional?

Lead Rank 212
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XANT ANNOUNCES PARTNERSHIP WITH EXL

InsideSales.com

The partnership enables EXL to leverage XANT’s Playbooks solution and XANT Intelligence on prospects and customers to create and take to market an AI-driven lead qualification and inside sales solution to their customers. Data, analytics, and AI capabilities have become integral for success in the sales and marketing space.

Sage 81
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Outbound sales isn’t dead. It’s evolved.

SalesLoft

It has merely evolved into a new form that actually provides a far better experience for both buyers and sellers alike. Who we target “In a down market, buyers limit risk. ” — Our sage VP of Sales in EMEA, Marcus Oulds. Our curious buyers deserve us to be curious about them.” Don’t believe the hype.