The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools.

Data 251

Data B2B Churn Buyer Persona 251

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Janek Performance Group

MAY 2, 2023

In an instant, sales organizations saw their operations and teams rendered dramatically less productive. In addition to an uncertain economy, organizations now face dispersed sales teams and a lexicon of new phrases. It motivates and boosts confidence, giving reps the tools to succeed. New buyers are increasingly hesitant.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Making such an involved process work starts with strategy.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” To help you, I dug deeper to see how sales teams can use AI.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

The Pipeline

OCTOBER 6, 2016

Earlier this week I posted about the how your sales stack stacks up, (couldn’t resist) How Productive Is Your Sales Stack? Exploring how many companies and sales leaders are actually contributing to their team’s’ lack of success by overloading them with “sales tools”, the “Stack”.

Case Study 291

Case Study Fashion Exercises Buyer 291

Pipeliner

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Pointclear

MARCH 19, 2018

It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. AT Internet also has a wide range of white papers to guide and teach the uninitiated. So, my advice to this marketer?

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

LeadBoxer

NOVEMBER 29, 2020

As a sales team manager, you want to see your reps improve their close rates. Equipping your department with tools driven by artificial intelligence (AI). This guide takes a deep dive into what sales AI is, how it aids your team’s success and 10 of the best software options for the job. 3 Ways AI Improves Sales Enablement.

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Companies are not immune from the same issue – no (or slow) follow-up, no sale. It makes sense to understand that buyers have a timeframe to buy.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Highspot

MAY 6, 2021

And yet, many sellers are wasting their opportunities to connect with potential buyers and lead them into the sales process. It’s even harder to win back the interest of a buyer once you’ve lost it than it is to attract it in the first place. Or at least, that’s what it’s supposed to be.

Prospecting 116

Prospecting How To Buyer Campaigns 116

The ROI Guy

SEPTEMBER 13, 2011

Because buyers have become so focused on economic justification and competitive advantage, Interactive White Papers are often designed to communicate the unique potential benefits and prove the value of proposed solutions.

ROI 40

ROI Benefit Proposal Competition 40

SBI Growth

NOVEMBER 20, 2013

A few years ago, I interviewed Brent for a B2B sales rep job. This post is for HR and Sales Leaders who are seeking to hire the next Brent. It’s also for those who aspire to become top sales reps. This post includes a link to a valuable tool – the Top Sales Rep''s Satisfaction Index. What Top Performers Need.

Hiring 314

Hiring Social Media Compensation Buyer Persona 314

Showpad

FEBRUARY 25, 2019

Content is a necessity for sellers trying to convince buyers to consider their product or service. When sales can’t locate necessary content, marketers’ time and efforts have completely gone to waste, and as a result, reps’ time is also wasted looking for and putting together materials that they don’t realize already exist.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

Content is a necessity for sellers trying to convince buyers to consider their product or service. When sales can’t locate necessary content, marketers’ time and efforts have completely gone to waste, and as a result, reps’ time is also wasted looking for and putting together materials that they don’t realize already exist.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

OCTOBER 29, 2019

Sales reps need the knowledge and skill to understand your industry, products, customers, and competitors, as well as compelling and relevant content to engage buyers at every stage of the journey. Sales, Marketing, and other teams within your organization need access to this content, which is far easier said than done.

Sales Enablement 40

Sales Enablement Tools Collateral Case Study 40

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Allego

DECEMBER 22, 2020

Great sales content drives conversations—and results. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. All this content needs to be easy to consume and reusable across the sales organization. Why Sales Content Isn’t Used. Why is that?

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Score More Sales

JUNE 2, 2014

In Ken Krogue’s full day session on Business Development – inside sales tips, strategies, tools, and methodology, this acronym was one of the highlights of his session because it brings everything you need in sales together. Ken has identified over 27 types of inside sales campaigns. Ready for it?

InsideSales 221

InsideSales Lead Rank Lead Scoring Ideal Customer Profile 221

Janek Performance Group

AUGUST 23, 2023

No one wants to miss a deal, and, in sales, time counts. Most buyers cannot afford to be impulsive. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. Buyers may think falling short of goals is suboptimal, but not catastrophic. Like it or not, even skeptics listen.

B2B 62

B2B Case Study Collateral ACT 62

Understanding the Sales Force

FEBRUARY 24, 2014

Understanding the Sales Force by Dave Kurlan Do you prefer to see movies when the previews are awesome or dull? If you are using our sales recruiting process (STAR), then your sales candidates receive an email after submitting a resume. I am completing a study of the functionality of today''s sales force.

Company 196

Company Webinar Metrics Compensation Study 196

Chorus.ai

JANUARY 29, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Making such an involved process work starts with strategy.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

SBI Growth

APRIL 8, 2013

Because of today’s Informed Buyer, the majority of your peers are shifting to inbound marketing. Therefore, your marketing team needs someone focused on buyer research and content creation. Researching – This person has overall responsibility for buyer research. And based on the buyer research, when the content resonates most.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Score More Sales

MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. How could you not lose extremely valuable information about potential sales opportunities this way? Get buy-in.

CRM 235

CRM Guidelines Data Compensation 235

The Pipeline

NOVEMBER 28, 2011

The Pipeline Renbor Sales Solutions Inc.s It’s About the Buyer, Stupid! Sales eXchange – 125. Stored in Attitude , Business Acumen , Compete , EDGE Sales Process , Interactive Selling , Proactive , Sales 2.0 , Sales eXchange , execution. Reminded me of the debate between Sales 2.0

Buyer 219

Buyer Pipeline Twitter Hiring 219

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

eBook 56

eBook SAP Banking Exercises 56

Zoominfo

APRIL 10, 2018

Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. It comes off as disingenuous and can quickly turn a conversation into a sales pitch. They’ll appreciate it and so will your prospects.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Showpad

MAY 22, 2019

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. When it comes to sales engagement platforms, it’s important to consider how well different offerings promote collaboration between sales and marketing teams.

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Zoominfo

AUGUST 26, 2018

He used the Sales Force. White papers. Develop buyer purrr-sonas. Marketer: Can’t we just use AI to manage our sales funnel for us? We have the tools you need to scale your marketing campaigns and increase your revenue. Let’s get into it! 35+ Marketing Jokes to Brighten Your Day. A-COUNT-based marketing.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. The buyer has changed.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

criteria for success

JULY 8, 2021

As the sales advisor, it's vital to be prepared with facts so you can be confident in your services. Providing the buyer with sufficient information upfront and a list of answers to questions they may potentially ask you shows that you've thought ahead and had them in mind. CFS presents: Let's Talk Sales. Share success stories.

Prospecting 98

Prospecting How To Guidelines Webinar Metrics 98

SBI Growth

JULY 25, 2013

Attendees well receive an Overachievers Tool Kit. If you cannot run effective campaigns, you will be hard-pressed to generate leads for the sales force. Lead Management – Someone who form-fills isn’t a sales-ready lead. They pass along prospects that are not ready to interact with sales. The best marketers assess both.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI Growth

MARCH 5, 2013

Your background is in operations, not sales and marketing. When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. This will give you an objective view of your entire sales funnel. How to Spot Issues.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation 320