Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Typically, a company reinvests funds back into the business for growth and scalability. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

APRIL 25, 2021

Automate Email Follow Up and Scheduling Automation is a great way to speed up your marketing operations. The email should acknowledge your prospect’s interest and offer them an opportunity to take the next step. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website.

Sales Qualified Lead 130

Sales Qualified Lead Inbound Lead Rank Lead Scoring 130

Steven Rosen

NOVEMBER 7, 2022

As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. Global leadership goes back and forth with country management. The beautiful thing is when the process is done, you can get back to business.

Strategy 380

Strategy Call-back Objections Forecasting 380

Sales and Marketing Management

AUGUST 21, 2020

So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? I’m sure I don’t need to convince many marketers on the importance of SMS — nearly all of us use it every day. Text back a number between 1-5” followed by “Thanks! How To Add SMS To Your Messaging.

Marketing 177

Marketing Territories Consumer Channels 177

Sales Hacker Training

AUGUST 25, 2021

We increased the average number of qualified opportunities per SDR by 92% that year. We started getting emails like these: Best of all, our reps got out of the spreadsheets and back to what they do best: selling! It was time to call in the experts. A sequence for informed (marketing-engaged) outbound leads. The results?

Sales Qualified Lead 116

Sales Qualified Lead Opportunity Buyer Persona Call-back 116

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Understanding the Sales Force

APRIL 15, 2024

The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. That means there are few experienced recession-proof salespeople, but there are plenty who didn’t figure out how to succeed at recessionary selling back then. What are the twelve biggest challenges?

Hiring 182

Hiring Discount Decision Maker Call-back 182

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? It’s called buying by committee.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

SBI Growth

JULY 12, 2013

As a CMO you''re constantly being criticized for not measuring the return on marketing spend. The back and forth is: “I need more marketing dollars”. The CEO may even be considering moving marketing under sales. This confusion adds to the “disconnect” between Marketing and the business overall. The CMO Top Ten.

Marketing 323

Marketing Demand Generation Demand Generation Targets Call-back 323

Anthony Iannarino

FEBRUARY 21, 2020

Creating new opportunities in B2B sales means capturing mindshare , shaping the way clients view their business, their challenges, their opportunities. You must provide the context around the advice you offer and explain where your client is in space, making sense of their world, their challenges, and their opportunities.

Opportunity 126

Opportunity How To Trends Data 126

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Even though B2B marketers have learned fast and implemented nimble approaches, they still struggle to measure and track consumer behavior in our increasingly digital world. It’s also common for B2B marketers to struggle with siloing.

ROI 166

ROI Lead Rank Customer Marketing 166

SBI Growth

SEPTEMBER 12, 2012

As a sales rep, you need to tell the difference between opportunities that are just interested from those that intend to buy. You’ll get three questions to ask about your opportunities to quickly identify those that intend to buy so you can close more business. They free reps to work opportunities that have moved toward buying intent.

Opportunity 288

Opportunity Intent Lead Generation How To 288

Pipeliner

JANUARY 16, 2024

Its application in market analysis and the game-changing impact it could have on sales success. The company focuses on creating cutting-edge software for analyzing markets in four or more dimensions. Doug emphasized that hypernomics allows businesses to step back and see the big picture. HyperEconomics Inc.:

Analysis 52

Analysis Video Marketing Microsoft 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. I looked back to September 24th, 2019. 250+ inbound demos booked 225+ opportunities created. The level of activity included over 18,000 emails sent, 9,100 calls, 109 free trials started, and 4,900 replies to an email we sent.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment. Sound good?

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Zoominfo

SEPTEMBER 6, 2022

Employment In July, more than double the expected number of jobs — 528,000 — were added to the economy, bringing employment back to pre-pandemic levels. If a recession is called, it won’t be for a while. It could be that the gains we’ve seen in the labor market are self-perpetuating. Unemployment rose from 3.5%

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Smooth Sale

FEBRUARY 26, 2023

Photo By Gerard Altman via Pixabay Attract the Right Job Or Clientele: Five Super-Effective Digital Marketing Strategies Being in a competitive marketplace and remaining relevant requires a digital marketing strategy for your business. Our collaborative blog offers five super-effective digital marketing strategies below.

Strategy 78

Strategy Marketing Inbound Lead Nurturing 78

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Typically, a company reinvests funds back into the business for growth and scalability.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

SBI Growth

DECEMBER 11, 2013

There are two approaches to handling this: Put the entire number on your back. Get marketing to take a portion. In the past, marketing’s effectiveness relied on fuzzy metrics like “Brand Awareness”. Today the modern B2B CMO can match marketing efforts directly to sales dollars. Getting marketing''s buy in isn''t easy.

Marketing 292

Marketing Sales Qualified Lead How To Quota 292

Gong.io

OCTOBER 12, 2022

Gong captures and analyzes customer interactions and alerts you to risks and opportunities across your business. Here’s How Marketing Teams Can Win More With Revenue Intelligence. Specifically for marketing teams, Gong helps to: Hear the voice of the customer. Marketers have questions … questions that require answers.

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

eGrabber

DECEMBER 2, 2020

You will get Sales Opportunities with a High Conversion Rate: From Customers, Users & Champions who Trust your product or service. High Converting Sales Opportunities come from People who already Know you & Trust you. This is your source of new Sales Opportunities. New Companies means New Sales Opportunities.

Opportunity 59

Opportunity Outsourcing Services Decision Maker How To 59

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. Make fun content.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Highspot

JUNE 9, 2020

But even in the most trying of times, opportunities surface to those who look for them. Leveraging these opportunities will not only help you sustain through the downturn, but will strengthen your enablement program in the long run. Here are three opportunities to seize today. HARNESS THE POWER OF YOUR TOOLS.

Opportunity 52

Opportunity Face-to-face Call-back Pivotal 52