OutboundView

JANUARY 19, 2024

When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. Over-Reliance on Traditional Sales Approaches Many SDR teams lean heavily on conventional methods like cold calling and mass emailing, which may not always be effective, especially in a saturated market.

Case Study 36

Case Study Marketing Qualified Lead Outsourcing Services Study 36

Allego

SEPTEMBER 21, 2021

Sellers, sales leaders, marketers, and sales enablement teams all say that their enablement programs impact sales. In times of tight budgets and increased revenue demands, being able to prove your sales enablement ROI is critical. Common Challenges of Capturing Sales Enablement ROI. How To Capture Sales Enablement ROI.

ROI 117

ROI Sales Enablement Top of Funnel Hiring 117

Sales Hacker

APRIL 9, 2020

Here’s a case study that will show you how it’s done in a real life situation. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Create a repeatable sales process driven by content marketing. C-Suite, CMOs, VP of Marketing). What does that look like?

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52

Nimble - Sales

AUGUST 20, 2020

In this webinar, Nimble CEO Jon Ferrara is joined by hall-of-fame nominated marketer and Wall Street Journal cartoonist Stu Heinecke. The post How to Land That Make-or-Break Meeting and Achieve Massive ROI appeared first on Nimble Blog.

ROI 137

ROI Meeting Journal Webinar Metrics 137

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. What does that look like?

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

BuzzBoard

FEBRUARY 23, 2024

Understanding the Specialization of Digital Marketing Services for Small Businesses Digital marketing a set of comprehensive strategies and tactics designed to engage customers in the online sphere has drastically increased in popularity over the past decade.

Marketing 52

Marketing Small Business Small Business Social Media 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Pointclear

JUNE 5, 2017

I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing. The status quo--where marketing complains about sales not following up on their leads and sales says the leads are no good--is not the place to be. You can listen to the webinar here.

Account 124

Account Sales Qualified Lead Top of Funnel PointClear 124

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

BuzzBoard

MARCH 14, 2024

Understanding the Importance of Digital Marketing for Small Businesses As digital marketing connoisseurs, we appreciate the significance and potential impact of outsourcing digital marketing for small businesses. Establishing an in-house digital marketing team can be significantly expensive and time-consuming.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Comparison 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Lead411

FEBRUARY 8, 2024

Based on your experience and market research, identify common objections that prospects might raise and prepare responses in advance. For example, if the objection is about pricing, emphasize the return on investment (ROI) and long-term benefits of your solution.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

Mereo

JUNE 29, 2023

Content marketing is an important strategy but can be challenging to master. On top of this, content marketing is notorious for consuming valuable resources. In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. This is where your teams will need to work together.

Top of Funnel 36

Top of Funnel Revenue Case Study Marketing 36

Sales and Marketing Management

JUNE 26, 2017

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. But, modern marketing has created ways for marketing to help in the short term as well.

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Sales 2.0

MAY 1, 2020

Has your product or service worked well for this type of client in the past, giving them good ROI and you a good case study? Going retro and sending people old-fashioned “boring” letters without any marketing glitz has worked well. Or some info on their industry that makes that industry a good fit? Who gets these anymore?

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. What Is a Marketing Flywheel? It’s what we do.

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. In addition to targeted content, it is important for sales and marketing teams to be aware of and trained in the particular regulations and pain points of the financial vertical. Efficiency.

Industry 52

Industry Marketing Scale Top of Funnel 52

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Build a Content Pipeline.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Collateral 52

Collateral Case Study Marketing Guidelines 52

SugarCRM

DECEMBER 17, 2020

CRM Return On Investment (ROI) is a complex topic. Many organizations are simply using ROI calculations to spice up presentations and aren’t using ROI metrics as a proven, valuable and trackable metric. the ROI of on-premise CRM (this number continues to go up). Use Research to Predict ROI. Less is More.

ROI 29

ROI CRM Case Study SugarCRM 29

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Those are things Tripadvisor couldn’t afford—especially as a major player in the hospitality market, which has suffered significant drops during the pandemic. Marketers Operating in the Dark. Allego fit the bill, Hurley said. “By

Collateral 62

Collateral Marketing Tourism Travel 62

Sales 2.0

MAY 12, 2014

As a buyer, I knew that my decision maker (in my case our CEO) was not going to buy anything in this space unless there was a clear ROI. What I really need to see is the ROI on your solution”. I started to wonder if this firm’s product had any track record of showing ROI. What mattered was the money. Second meeting.

ROI 273

ROI Decision Maker Case Study Film 273

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market. Crafting detailed buyer personas allows organizations to humanize their target audience.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Allego

APRIL 30, 2024

According to McKinsey & Company , “Players that invest in AI are seeing a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20%.” Whether it’s whitepapers, case studies, or product recommendations, AI ensures that the content resonates with the target audience, increasing engagement and driving interest in your offering.

Sales Enablement 62

Sales Enablement Lead Rank Lead Scoring Analytics 62

Highspot

OCTOBER 13, 2020

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. What is the difference between sales enablement and content marketing? How does content marketing help sales enablement? Content Marketing and Sales Enablement Defined. Content Marketing.

Top of Funnel 96

Top of Funnel Sales Enablement Marketing eBook 96

Sales and Marketing Management

JANUARY 9, 2020

Conventional wisdom says if you want to talk to an executive, you need to win their attention with case studies, ROI and other quantified strategic results. That’s what we set out to find in our latest research study. The “known business initiative + ROI” condition?—?the Using ROI the right way.

ROI 156

ROI Study Vendor Promotion 156

The ROI Guy

AUGUST 26, 2011

These spreadsheet based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success. Here are a few of the most common issues we see with most spreadsheet based tools: 1.

ROI 73

ROI Tools Distribution Marketing 73

SBI Growth

NOVEMBER 5, 2012

Put these in a bucket called “ROI/Case Study”. They know the plus and minus of all that’s on the market as a user. Here’s how: Contact Marketing and tell them you’re beginning a new campaign. You’re going to help them get: Case Studies to drive prospect awareness of the problems they may have.

Prospecting 308

Prospecting Customer Case Study ROI 308

The ROI Guy

APRIL 18, 2012

Providing a few data points about their virtualization opportunity, a prospect gets an overview of potential total cost of ownership savings and Return on Investment (ROI) on-screen, and after registering, a complete savings analysis report. Click here to see the DDVS Benefits Estimator in action.

Case Study 63

Case Study Benefit Study Decision Maker 63

The ROI Guy

JULY 18, 2012

IBM wanted to make it easy for customers to understand the total lifecycle cost advantages of IBM’s PureFlex versus a more traditional dedicated or virtualized IT infrastructure Alinean, the value selling and marketing tool provider of record for IBM, worked with IBM subject matter experts, leveraging the Alinean XcelLive platform, proprietary IT cost (..)

Case Study 63

Case Study Analysis Study Channels 63