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Facing the New Era of Enablement: Five Areas to Focus On

Highspot

For sales enablement practitioners, this requires proactive evaluation of how you manage customer-facing talent, content, and communications to deliver exceptional buyer experiences. Adaptability is key to survival in our ever-changing world. But in order to adapt, you must first know what changes and trends you’re adapting to.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Featured Video: The Phone is the Most Powerful Tool in Sales.

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B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

Frank’s mission is to help B2B founders and marketers establish themselves as authorities in their respective industries. Frank also noted that technical founders face an additional challenge in communicating effectively with their prospects. Frank acknowledged the rise of AI-generated content and the decline in content quality.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Here are the key strategic goals to focus on at every step of the process.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. How to use Buyer Intent Data Tools. Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior. This could be you!).

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What is Inside Sales? A Complete Overview

Mindtickle

In the past, most B2B sales were conducted face-to-face – perhaps in a prospect’s conference room or at a golf course. Many deals are closed today without the buyer and seller meeting face-to-face, a practice known as inside sales. What skills and tools do reps need for success? But it will only continue to grow.

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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.