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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 3251 Basic Chemical Manufacturing. 325180 Other Basic Inorganic Chemical Manufacturing. 445210 Meat Markets.

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“Why I’m So Interested In Selling,” Maria Boulden/Gartner

Partners in Excellence

Here’s Maria: “I graduated with a degree in chemical engineering with a chemistry minor. And I started my career with a chemical company doing the things you would expect a chemical engineer to do…research, development, manufacturing, operations and beyond. How is that relevant?

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Optimal pricing strategies vary from business to business based on factors like industry, market position, product suite, and external factors like broader economic circumstances. Chemical (Basic): -0.72%.

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How LANXESS masters content management with sales enablement technology

Showpad

The core of the problem is that sales and marketing departments work in silo from each other. As a result, more than 65% of marketing content goes unused. All that wasted time and effort is enough to break the heart of any marketer (or CFO). Content chaos is a challenge many companies face. But it’s not the only step.

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

For companies serving B2B markets, a properly run sales force that executes the seven activities outlined above is the most effective (and cheapest) loyalty program you can find. This conversation illustrates a critical point in the creation and management of customer loyalty.

Loyalty 290
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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Monitor Company, Lieberman Research Worldwide, and J.D. When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g.,