16 Sales Collateral Your Team Needs (With Examples)
LevelJump
DECEMBER 15, 2020
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
LevelJump
DECEMBER 15, 2020
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
Janek Performance Group
MARCH 8, 2024
Sales training is one of the most significant investments an organization can make in their sales team. In fact, research cited by taskdrive.com shows sales training has an average return on investment of 353 percent. In 2023, on average, Janek clients realized a 1188 percent return on their training investment.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Highspot
JANUARY 4, 2024
Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. Get practical advice for developing an effective, modern sales training strategy.
Mindtickle
AUGUST 28, 2023
With those unique circumstances in mind, the importance of effective sales training cannot be overstated. In this blog post, we’ll outline the unique challenges faced in pharmaceutical sales training and provide practical solutions. What are some challenges in pharmaceutical sales training?
Highspot
APRIL 17, 2020
Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.
SBI Growth
AUGUST 28, 2013
I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success. Gamify the training.
Allego
MAY 24, 2023
This article originally appeared on Training Industry. Effective new hire training is critical to business success. These standardized structures often involve giving out handbooks and orientation on company policies, employee expectations and technology training. Store all training content in one place.
Sales 2.0
MARCH 1, 2023
Amelia says, “With Regie , our AI tool, for example, about 80% of the content I send out is AI-generated, but 20% is generated by me.” AI holds great promise for sales teams but like other tools it will only realize its full potential if salespeople are appropriately trained and coached in its use.
Sales and Marketing Management
NOVEMBER 17, 2019
A sales skills assessment will enable you to do that and provide structure for your future training, recruiting, or redistribution plans. Train to the skills gap. Following a skills assessment, you need to address training. Training isn’t a one-size-fits-all solution. Review your sales collateral.
Allego
JANUARY 28, 2020
2020 is here and the new decade promises opportunity, growth, and innovation in the training technology ecosystem. Successful companies are integrating training—once a siloed function—into all aspects of their business. Training technology will be the enabler of this new approach.
Sales Hacker
DECEMBER 14, 2022
Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Objections.
Sales Hacker
MAY 24, 2020
If you want to learn how to cold call — or just improve your skills — your best approach is to watch what experienced sales reps do, listen to recordings , and of course, study cold calling examples. Then, I’m going to give you real-life cold calling examples that my team and I use on our best calls. Let’s get started, shall we?
Highspot
JANUARY 18, 2024
For example, with the Content Scorecard in Highspot, you can see which assets are getting used and influencing business results, allowing you to keep the most impactful content, update outdated materials, and retire ineffective sales collateral. Then, use these insights to make your governance decisions.
Allego
JANUARY 24, 2023
Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Deliver Just-in-Time Sales Learning and Training The skill level of your sales reps also plays a key role in increasing their productivity.
DocSend
MAY 17, 2022
At a high-level, a sales enablement tool can do two things: help teach your sales team how to sell and enable their ability to sell by providing training, documents, and guidance. Tools like these are most effective when the sales process doesn’t vary much and reps simply need a place to keep all selling collateral up-to-date and organized.
Sales Hacker
AUGUST 12, 2021
Essential collateral: buyer personas, deal milestone timelines. To ensure the right people are involved in the conversation at the correct times, you need to provide your employees with the right materials, training, and guidance. Essential collateral: plays or scripts with qualifying questions that round out the buying team.
Mindtickle
NOVEMBER 14, 2023
Within Mindtickle’s platform, training programs, modules, marketing collateral, assets, calls, reports, and analytics all produce vast amounts of data. Sometimes, finding exactly what you are looking for with a keyword-based search algorithm amidst thousands of training, collateral, and calls can be limiting.
Allego
APRIL 21, 2020
The speed of change raised the bar for training and ongoing productivity. Yet in-person training and face-to-face communications are two things we cannot do right now. Fortunately, there are proven tactics to transform a traditional meeting or training session into a virtual one. What are you hearing from training managers?
Mindtickle
APRIL 7, 2023
This includes activities such as providing sales training and coaching, developing sales collateral and tools, and ensuring that sales teams have access to the right information and resources to close deals. What are some examples of revenue enablement tools?
criteria for success
MAY 4, 2022
The more specific your team gets, the more marketing can target your collateral, including blogs. For example: “We worked with a company similar to yours, where their problem was not getting enough ROI on sales training. They also recognized a 400% return on the investment they made in the sales training program.”.
Janek Performance Group
JULY 19, 2023
Marketing collateral is fine for generating interest and highlighting the benefits of the product or service. This leads to the content being forgotten in the content library with all the other disregarded marketing collateral. Provide training and ongoing support to help them get up to speed and feel confident using the latest tools.
Highspot
DECEMBER 19, 2023
To amplify its impact, many companies integrate the playbook into a collaborative sales training platform that allows SDRs to easily access the playbook’s resources, engage in interactive learning modules, and apply the acquired knowledge in practical scenarios. Furthermore, the playbook aligns sales activities with broader business goals.
Zoominfo
NOVEMBER 20, 2023
Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.
Sales and Marketing Management
OCTOBER 26, 2020
One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal. Zoom, the video communications firm, uses software to analyze call data in order to identify winning communication styles and inform training.
Mindtickle
JULY 10, 2020
For example, a CEO’s concerns will be different than that of an HR manager. Field requirements for collateral. Field reps need different content and collateral at each stage of the sales cycle. For example, should FAQs and objection handling guides be pushed out as spreadsheets or in a weekly digest or daily notification?
Allego
MARCH 7, 2023
They monitor go-to-market programs, develop product strategies , research competitors, keep analysts informed, document the buying process, craft sales collateral, train sales on how to sell products, and much more. Clip that segment and add it to your sales content library as a best-practice example.
Allego
DECEMBER 20, 2018
Here are two pretty important facts about B2B sales: You need to train your new reps to enable their success, and training isn’t over when your new reps start selling. . Includes reinforcement so that reps use their knowledge shortly after being trained. Learning doesn’t finish when a rep finishes training.
Mindtickle
APRIL 10, 2024
These include sales presentations, sales collateral, whitepapers, case studies, videos, or any other type of content used throughout the sales cycle. For example, let’s say an organization finds that its best sellers frequently use a specific piece of sales content to close deals.
Janek Performance Group
SEPTEMBER 12, 2022
Janek Performance Group is an award-winning global leader in sales training and coaching. For example, new markets and technology provide opportunity. Over the years, Janek has developed an extensive, award-winning catalog of training and coaching programs. We know what makes top-performing organizations leaders in their space.
BrainShark
OCTOBER 25, 2022
For example, sales enablement is responsible for ensuring salespeople understand who they are selling to, new product features and the value they can provide, and the messaging around those features. . The two roles may and should work together on sales training content that introduces or reinforces product.
Allego
JULY 26, 2022
Internet access, email, and online training were limited to desktop computers. For that time, learning management system (LMS) software was ideal for enterprise learning and development, including sales training. For example, a rep can record their meeting with a buyer and upload it to the platform. Coaching and Feedback.
Sales and Marketing Management
FEBRUARY 22, 2019
Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers. times lower rates than direct sellers.
Mindtickle
MAY 2, 2023
Foundational What is a sales enablement program How to align your sales enablement with sales process development How to align enablement efforts with the buyer’s journey How to align sales and marketing teams together Programmatic Onboarding and training Role-playing Content Coaching Analytics What is a sales enablement program?
Women Sales Pros
AUGUST 23, 2019
Here’s a quick example from a website I recently visited. Our certified technicians are at the top of their field and continually receive training and education to improve their knowledge and skillbase.” Look at your sales and marketing collateral. Here’s a quick example from a website I recently visited. Good Selling!
Mindtickle
DECEMBER 8, 2022
Day after day, you plan your conversations, prep your sales collateral, make dozens of calls, face a lot of rejection, and, hopefully, make progress on moving prospects down the funnel. Managers can, for example, analyze all the calls within deals that are due to close this quarter. Being a sales rep is tough but rewarding.
Highspot
JANUARY 29, 2024
7 Sales Negotiation Strategies to Close More Deals Sales Negotiating Training Example Sales Negotiating Training Program Work With Sales Enablement to Provide Negotiation Materials and Training What is Sales Negotiation? This preparation will boost your confidence and increase your chances of closing a deal.
Hubspot Sales
FEBRUARY 22, 2023
It's not a sales strategy needing improvement, but a salesperson that needs to execute their job duties as usual — for example, holding fewer calls with prospects, taking advantage of fewer opportunities, or failing to show up. Am I providing adequate training and support to the team?
Mindtickle
JULY 10, 2020
For example, a CEO’s concerns will be different than that of an HR manager. Field requirements for collateral. Field reps need different content and collateral at each stage of the sales cycle. For example, should FAQs and objection handling guides be pushed out as spreadsheets or in a weekly digest or daily notification?
Allego
AUGUST 18, 2022
The essentials include content, skills training, messaging, product knowledge, coaching, and tools to effectively sell your product or service. Or they can pull up a key piece of collateral to use, accompanied by an explainer from an expert on how to use it properly. 5 Elements of a Modern Sales Enablement Platform.
PandaDoc
APRIL 24, 2023
At its core, it means training your sales team to sell as effectively as possible. Sales enablement techniques include using coaching, relevant content, training, and technology to help sales agents onboard, improve their sales skills, and sell more and faster. It’s their job to head up your approach.
Zoominfo
APRIL 26, 2018
Training and onboarding. Around 3 in 4 organizations use classroom training as their primary way to train salespeople ( source ). High-performing sales organizations are twice as likely to provide ongoing training as low-performing ones ( source ). Continuous training gives 50% higher net sales per employee ( source ).
Hubspot Sales
MAY 5, 2020
You might find fundamental flaws in your approach, your training, or your management style, so you can take time to remedy them. Marketing collateral usage. Hopefully, your marketing team is creating collateral that helps your reps move their prospects through the sales process. Image Source.
Allego
AUGUST 2, 2022
Once you’ve identified an underperforming team, for example, analytics lets you take a deeper dive and establish whether the underperformance is due to factors within the market itself or to a particular seller’s approach. Is a training initiative having the desired results? What is likely to happen next?
Highspot
OCTOBER 11, 2023
Recruitment and Training Building a competent, successful sales team is crucial. Managers are involved in recruiting, sales coaching and training, and onboarding new sales representatives. Incentives, training, engagement, and process strategies are proven to work based on the motivation and urgency they drive upon sellers.
Expert insights. Personalized for you.
Are you sure you want to cancel your subscriptions?
Let's personalize your content