article thumbnail

Consultative selling: What is it and why does it work?

Gong.io

Adopting a consultative selling approach that takes a genuine interest in your customers will blow your competitors out of the water. . If you’re ready to become a customer-centric salesperson, then read on to discover how consultative selling works. . Consultative selling definition: What is consultative selling?

article thumbnail

Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Forget for a minute that those of us in the sales development space (he calls us pundits) have been trying to help companies and their sales teams transition from a transactional to a consultative approach for years. Transactional selling no longer works unless you are content to be the low-cost leader. Postage and Shipping.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consultative selling and selling consultatively – don’t confuse them!

Sales Training Connection

In this case, the weeds involve drawing the distinction between the term consultative selling and the concept of selling consultatively. As starters, Mark Hanan established the branding this term in his brilliantly written book Consultative Selling – an early and extremely important work about selling consultatively.

article thumbnail

Go through the motions

Sales 2.0

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. Their study looked at 479,140 outbound cadences from nearly 9,000 companies. For higher end consultative selling I would recommend a cadence along these lines.

article thumbnail

Why Selling Product Features Doesn’t Work

The Sales Hunter

Case in point: I recently was prompted to change a password for some software I have. Problem was there was nothing I could do but change the password if I wanted to use the software. After changing the password, I went into the company’s website to see what it said about having to change the password every 90 days. .”

Microsoft 247
article thumbnail

Top 3 Reasons to Use Consultative Selling Skills

Klozers

Consultative Selling Skills are used by organizations in many different industries to drive high end Business 2 Business sales, and whilst Consultative Selling is undoubtedly difficult to get right, the rewards are high given the typical values of the products & services involved.

article thumbnail

5 Reasons You Don’t Want to be a Sales Manager

The Sales Hunter

In the age of technology, there is not one process that can’t be monitored and tracked by way of a computer and a software program. Sales managers have their hands tied by human resources, or should I say, “the department within the company that is in the business of business prevention.” Guess what?