Janek Performance Group

JANUARY 8, 2024

Studies have shown that, in today’s competitive landscape, it can cost five times as much for a company to attract a new customer as it does to preserve an existing one. This makes it easier to determine market barriers obstructing their ability to release a potential new offering, target new groups, or enter new markets.

Analysis 118

Analysis Segment Lead Rank Data 118

BuzzBoard

FEBRUARY 26, 2024

Large Digital Agencies When discussing competition in digital marketing, the adage “bigger is better” doesn’t always ring true. As salespeople at smaller digital marketing agencies, you may grapple with the challenge of holding your own against larger competitors.

Webinar Metrics 52

Webinar Metrics Strategy Scale Case Study 52

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. from 2021).

Trends 52

Trends Marketing Advertising Advertising 52

Zoominfo

MARCH 21, 2022

Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. The study showed a broad range of attrition within specific companies in various industries. Data via MIT Sloan Of course, not all companies are the same.

Quota 100

Quota Hiring Face-to-face Advertising 100

Sell Integrity

JANUARY 28, 2021

If you’re in a high-growth or competitive industry, you can bet there’s some fierce competition in the market for your salespeople. Various studies have shown that salesperson turnover rates are up to three times as high as rates for the overall labor force. And it gets worse: It might even cause more sales reps to leave.

Hiring 114

Hiring Face-to-face Coaching Salary 114

Hubspot Sales

APRIL 19, 2019

LeadCrunch is a B2B demand gen business whose sales deck features statistics and charts that highlight how businesses can predict and personalize their sales and marketing efforts. They include a comparison chart of the conventional solution and ReCheck's product -- clearly outlining the benefits of their product. Wrap it up quickly.

Case Study 142

Case Study Face-to-face Lead Rank Lead Scoring 142

LeveragePoint

FEBRUARY 20, 2018

It is the time when a sales rep is working to connect with a new prospect and to develop that prospect into a qualified opportunity. If a rep can’t combat the status quo in this early stage of the sales cycle, the sales opportunity never develops. Case studies answer the question “what do you do for your customer?”

Case Study 20

Case Study Sales Cycle Study Opportunity 20

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Intent data is designed to uncover buying opportunities. And revealing what their challenges, strengths, and needs are can lead you to your next business opportunity. At ZoomInfo, data is our passion. So, let’s start there.

Outsourcing Services 100

Outsourcing Services Intent Data Transportation Intent 100

The ROI Guy

JANUARY 6, 2012

Frugalnomics is in full effect, leaving fewer resources to evaluate new opportunities and the organization risk adverse to change. In every challenge though is a great opportunity, whereby the solution providers that can help facilitate this ever more difficult process will have a distinct advantage in 2012 and beyond.

Case Study 72

Case Study Marketing Comparison Forecasting 72

Smooth Sale

FEBRUARY 1, 2023

Branding and marketing cooperate fully with selling to help you build a successful brand. Seek out similar product and service offerings to begin studying for comparison’s sake. Develop Your Marketing Strategy A marketing strategy is not a part of the end game. CatCat Build your future one skill at a time.

Hiring 78

Hiring Lead Rank Research Comparison 78

Highspot

DECEMBER 19, 2023

Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. It harmonizes sales and marketing to ensure focus on unified business targets. This results in a more powerful go-to market strategy. What Is a Sales Development Playbook?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Sales Hacker

AUGUST 12, 2021

The silver lining is that hard times are great learning opportunities. Start by making sure that your team has access to robust buyer personas built out by sales enablement and marketing, using data from historical deals. Essential collateral: email templates, marketing content, buyer personas, sales tech. Equally as important?

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Hubspot Sales

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. Competitor comparisons ( like this one for HubSpot vs. Wordpress ). Customer surveys and feedback opportunities. But that’s not all. Buyer’s guide.

Collateral 102

Collateral Case Study Retention Hubspot 102

Sales Hacker

MARCH 5, 2021

With more leads online than ever before, the opportunity is significant, and so is the competition. Ahead, you’ll find three ways in which buyer intent will help level the playing field for both sales and marketing teams competing in a hyper-competitive environment. How to Use Buyer Intent Data for Differentiation.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

Cience

JANUARY 10, 2020

Let’s ask B2B marketers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? We got 34 answers from various marketers. One marketing specialist shared the case studies of his 2 B2B clients. Most of the companies are from the Marketing and IT sectors.

B2B 54

B2B Top of Funnel Marketing Lead Rank 54

The ROI Guy

SEPTEMBER 13, 2011

Early in the sales cycle, during the discovery phase, buyers need help in identifying issues and understanding what solutions might exist to help solve their priority opportunities. During the later stages of the buyer’s decision cycle, the selection phase, buyers need to be assured that they are selecting the solution with the best value.

Comparison 66

Comparison Case Study ROI Sales Cycle 66

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Power study, U.S. Why has a multi-channel approach become more important? hours at dealerships.

Channels 42

Channels Marketing Retail How To 42

Hubspot Sales

APRIL 12, 2018

When the sales development team has good communication with account executives and marketing, the sales machine works efficiently and results are impressive. However, 21% of SDR’s included in this study reported they do not use any kind of qualification model. The Sales Development Role and Daily Activities. daily activities : 37.2

Data 87

Data Lead Rank Outbound Inbound 87

Cience

JANUARY 10, 2020

Let’s ask B2B marketers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? We got 34 answers from various marketers. One marketing specialist shared the case studies of his 2 B2B clients. Most of the companies are from the Marketing and IT sectors.

B2B 52

B2B Top of Funnel Marketing Lead Rank 52

The Spiff Blog

SEPTEMBER 7, 2023

Let’s break this down further: Unified performance metrics: Alignment ensures that key performance metrics are consistent across departments, allowing for accurate evaluation and comparison of sales performance. But, don’t just take our word for it! So, how can you implement or improve your existing sales enablement strategy?

Incentives 83

Incentives Incentive Scale Compensation 83

Smooth Sale

SEPTEMBER 24, 2021

As soon as she obtained her Bachelor’s degree in English, Nadica jumped at the opportunity to become a writer. This branch includes online and paper surveys, longitudinal studies, polls on the Web, and even analytics tools (including Google Analytics). It includes interviews, usability tests, and field studies.

Trends 78

Trends Research Workbooks Hiring 78

Chorus.ai

JUNE 7, 2019

One growing trend we’ve observed is that marketing teams at forward-thinking companies like Guru , Bugcrowd , and Mavrck are using Chorus.ai, and the AI-based insights it provides, directly in their processes. So, here’s a look at 10 specific ways that marketing teams — including product marketing teams — can use the Chorus.ai

Conversion 48

Conversion Customer Marketing Top of Funnel 48

PandaDoc

APRIL 24, 2023

This could take the form of team sales training, working with marketing to implement helpful resources, or integrating sales collaboration tools into your tech stack, among other things. Marketing and sales content is an integral element of successful sales enablement. Content Let’s kick off with content.

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

Miller Heiman Group

JANUARY 25, 2019

percent better win rate, according to CSO Insights’ 4th Annual Sales Enablement Study. According to 4th Annual Sales Enablement Study , businesses with a formal approach had a 51.2 In the 4th Annual Sales Enablement Study , CSO Insights found that organizations that did not consider the customer path only saw 44.9 Conclusion.

Sales Enablement 77

Sales Enablement Quota Survey Face-to-face 77

Highspot

DECEMBER 5, 2023

This roadmap helps sales teams approach each opportunity consistently and enhances the likelihood of achieving sales goals. Relationships with customers can lead to future case studies or testimonials. It involves understanding your team’s unique strengths and the specific needs of your market. What are your goals?

Sales Process 52

Sales Process Top of Funnel Ideal Customer Profile Real Estate 52

Bernadette McClelland

NOVEMBER 23, 2016

What case studies and stories could you tell? Comparisons is a game we will never win. Yet so many don’t. We ask why? as well as why not? What statistics would you have uncovered? What questions might you ask? Writing is no different! I owned my value and stuck to my lane. The moral of this story?

Case Study 150

Case Study Comparison LinkedIn Policies 150

Nutshell

AUGUST 28, 2023

Each stage has its purpose and a set of actions, reducing ambiguity and the likelihood of missed opportunities. This step of the sales cycle is often done through online research, buying lead lists, or inbound marketing methods. It is best practice to target your ideal buyer persona throughout prospecting efforts.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

LeadFuze

JANUARY 14, 2019

69% of the respondents identified “converting contacts/ leads to customers ” as their top marketing goal. We’ll give you 12 really effective marketing tips that will get you there. 12 Effective Marketing Strategies to Boost Sales. Content is the essence of successful online marketing. Are you achieving that goal?

Paid Content 40

Paid Content Hiring Social Media Marketing 40

Smooth Sale

NOVEMBER 3, 2022

You must conduct market research when considering how to expand your small firm. At the heart of all successful businesses is knowing your target market well and being aware of their wants. When creating your company strategy, you used the procedure of choosing a target market. Top Ideas To Grow Your Business. Image credit).

Scale 78

Scale Social Media Hiring Lead Rank 78

Pipeline

MAY 30, 2023

Marketing creates educational content; this attracts subscribers and prospects. Marketing: they’re responsible for attracting attention, creating visibility, and generating conversions. Your marketing team can create a list of your best-performing content and campaigns (via analytics). why customers leave, (b.)

Sales Enablement 52

Sales Enablement Top of Funnel Outsourcing Services Sales Qualified Lead 52

Close.io

FEBRUARY 3, 2020

Studies show that no other investment improves sales performance better than sales coaching. Data provides insight about how behavior is impacting performance and how one rep is doing in comparison to the next. Data can provide you with information by which to identify improvement areas. Huge, right?! Numbers don't lie.

Sales Coaching 78

Sales Coaching Coaching Comparison Data 78

Sales Hacker

NOVEMBER 25, 2019

They help you: Understand the competitive landscape and how your company positions itself against other players in the market. An effective battlecard is loaded with tactics on how to sell — it is NOT a feature-by-feature comparison. Stay up-to-date with the market: Battlecards must always be in sync with market changes.

Hiring 73

Hiring Competition Guidelines Comparison 73

Zoominfo

AUGUST 18, 2021

Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage. In fact, a more purchase-ready prospect is likely to know more about the variety of products on the market. You know that your product is a cut or two above competing services elsewhere in the market.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Leads 130

Partners in Excellence

SEPTEMBER 26, 2018

It was a comparison of Plan vs Quota Attainment: 2018 SRP Metrics. CSO Insights has a much richer categorization than I’ve highlighted–look at the study.). Within each category, there is a huge opportunity for improving quota performance. They are very gracious in sharing their research with me—Thank you!

Sales Management 77

Sales Management Hiring Quota Comparison 77

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53