Pointclear

JANUARY 23, 2017

Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. I invite you to read our new Account-based Marketing case study where we go over the content above and much more.

Account Based Marketing 100

Account Based Marketing Account Sales Qualified Lead Marketing 100

SBI

APRIL 16, 2019

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. With this in mind, there are a few ways businesses should consider digital-first trends in their support of marketers and sellers: Establish data-driven content strategies. Be flexible in how sales and marketing material is shared and consumed.

Trends 123

Trends Marketing Distribution Consumer 123

Sales 2.0

MAY 1, 2020

Has your product or service worked well for this type of client in the past, giving them good ROI and you a good case study? They can get expensive but if you know this could be a dream account that cost will be tiny in comparison to the payoff. Or some info on their industry that makes that industry a good fit? Who gets these anymore?

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Pipeliner

NOVEMBER 23, 2023

Escaping the Trap of Comparison Our conversation also touched on the issue of social comparison, which Molly referred to as “comparisonitis.” Molly mentioned studies showing that a strong social network is crucial for a long and fulfilling life. He is CSMO at Pipeliner CRM.

Video 59

Video Comparison Face-to-face Social Media 59

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Sales and Marketing Management

JANUARY 3, 2018

A 20-year study was conducted with residents of Framingham, Massachusetts, to understand how happiness and heart attacks connect in the real world. What sales managers can do, part II: Be careful with peer comparisons. 2 That was revolutionary in 1898, but it’s been carefully studied in recent years and the results are more nuanced.

Journal 180

Journal Study Comparison Territories 180

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer. Improve your content marketing with valuable and informative blogs, white papers, and e-books.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Hubspot Sales

APRIL 6, 2020

Here, we'll learn more about what sales content is, how it differs from marketing content, some of its different forms, and how to do it well. If marketing content "lines them up," sales content "knocks them down." Product Comparisons. A Good Product Comparison. All that makes for an excellent product comparison.

Examples 73

Examples Case Study Comparison Outbound 73

BuzzBoard

MARCH 24, 2024

Understanding the Importance of A/B Testing in Local Digital Campaigns Sales professionals at digital marketing agencies need to understand A/B testing, as it’s crucial for augmenting local digital campaigns and achieving better results.

Campaigns 52

Campaigns Strategy Case Study Demographics 52

BuzzBoard

FEBRUARY 26, 2024

Large Digital Agencies When discussing competition in digital marketing, the adage “bigger is better” doesn’t always ring true. As salespeople at smaller digital marketing agencies, you may grapple with the challenge of holding your own against larger competitors.

Webinar Metrics 52

Webinar Metrics Strategy Scale Case Study 52

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Thank you, Marketing ). More importantly, with access to comparison data, specification sheets, and customer success stories, the salesperson can show buyers the product’s value and put any doubts to rest. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

SugarCRM

JUNE 30, 2022

HubSpot began with a focus on inbound marketing and selling by being helpful to customers. Today, it features a sales, service, marketing, CMS, and operations products platform. It is good at simplifying sales and marketing with a clean interface, extensive training and resources, and customer-focused tools.

Sales Automation 26

Sales Automation Comparison Software Software 26

Partners in Excellence

JANUARY 19, 2021

We inundate our customers with endless feature/function comparisons, believing that having more than our competition is better. We dump endless data sheets, case studies, marketing brochures on them. We want to demonstrate the richness, functionality, and capability of our solutions.

Case Study 140

Case Study Comparison Sales Enablement Relationals 140

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Health and safety topics also saw massive increases in consumption in our comparison, including: Health Insurance (up 1,238%) Telehealth (up 336%) Workplace Safety (up 270%). At ZoomInfo, data is our passion. So, let’s start there.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Pipeliner

OCTOBER 1, 2022

The solution is simple: implement digital-age real estate marketing strategies. Email marketing, content marketing, and social media marketing are all methods for getting your name out there. Social media marketing is one of the marketing strategies that is becoming increasingly popular.

Real Estate 52

Real Estate Video Insurance Insurance 52

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. from 2021).

Trends 52

Trends Marketing Advertising Advertising 52

Pipeliner

OCTOBER 17, 2022

The question remains, how should you choose virtual data rooms given the fact that there are actually quite a few on the market? The fact is that you can only find the best features with data room software comparison. Do a data room comparison with each other or have your assistant do it. This is where we can help you.

Software 88

Software Software Data Comparison 88

Sales and Marketing Management

NOVEMBER 12, 2018

Studies show that high-performing sales teams depend on strictly enforced structures and processes to get work done. Over 70 percent of all high-performing teams in a study published by HBR were found to have at least a well-documented, if not closely monitored and enforced, sales structure in place.

B2B 205

B2B Hiring Lead Rank Scale 205

Sales Hacker

NOVEMBER 9, 2017

The new breed of salesperson will think like a rep, act like a marketer, and react like customer service. In a personality study of 1,000 salespeople, a few traits stood out as being predictive of who would be the the most successful at the job. Lifestyle marketing. Remember that sales rep personality study? Storytelling.

Customer Service 84

Customer Service ACT Hiring Customer 84

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. But don’t limit your SEO marketing efforts to Google. In marketing terms, it’s called a lead magnet.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Hubspot Sales

MAY 26, 2020

Sales battle cards can be utilized as a comparison to one of your competitors, or as a comparison to multiple competitors. Additionally, some battle cards may be predominantly utilized internally for sales rep reference, while others are beneficial as prospect-facing collateral as comparison sheets. Types of Sales Battle Cards.

Sales Process 113

Sales Process Collateral Comparison How To 113

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. Marketing Team Assessment & Roadmap.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Pipeliner

OCTOBER 19, 2021

Sales enablement tools connect your content, marketing, and sales cycle, allowing you to follow the sales process from beginning to end while tracking analytics along the way to determine what does and doesn’t work. It also allows your sales team to have more time to spend on valuable activities like direct marketing and following up leads.

Sales Enablement 98

Sales Enablement SalesForce Fashion Comparison 98

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Thank you, Marketing ). More importantly, with access to comparison data, specification sheets, and customer success stories, the salesperson can show buyers the product’s value and put any doubts to rest.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. But, here are a few of the most important benefits for B2B marketers: 1.

B2B 154

B2B B2C Scale Transportation 154

MTD Sales Training

NOVEMBER 21, 2018

We often consider ‘value’ in the sense of what something is worth to our customers, and we are sometimes found trying to increase our value in order to justify our prices or our cost base in comparison to our competitors. If you offered that kind of excellence in your market, people start to see you as an asset and a real benefit to them.

Guarantee 174

Guarantee Ideal Customer Profile How To Comparison 174

Janek Performance Group

JANUARY 8, 2024

Studies have shown that, in today’s competitive landscape, it can cost five times as much for a company to attract a new customer as it does to preserve an existing one. This makes it easier to determine market barriers obstructing their ability to release a potential new offering, target new groups, or enter new markets.

Analysis 118

Analysis Segment Lead Rank Data 118

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Adopt an “everyone’s in sales” mentality.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Close.io

FEBRUARY 20, 2020

Not only does it include a sales battle card template — you’ll also get templates for sales decks, case studies, emails, comparison charts, and more! Market and industry information : What’s the market size and demand? Grab the toolkit for free ?. Key information for your sales battle cards. Interested?

Competition 95

Competition Comparison Sales Enablement Case Study 95

Allego

AUGUST 2, 2022

In its recent State of Sales Analytics study, Gartner reported that “only 55% of sales teams standardize metrics across all business units, regions, and teams within the sales function itself.” Sales enablement intelligence allows for apples-to-apples comparisons. Yet a surprising number of sales teams operate that way.

Lead Rank 118

Lead Rank Lead Scoring Sales Enablement ROI 118

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Campaigns 166

Campaigns Discount Segment Email Marketing 166

Crunchbase

JANUARY 13, 2023

Today’s average B2B buyer is typically more than halfway through the sales funnel before interacting with a rep, having done their own market research, competitive analysis and price comparisons online. All this is to say, upping your sales strategy won’t mean much unless marketing and enablement teams are empowered in tandem.

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

The ROI Guy

MAY 9, 2012

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. The traditional pitch and marketing vehicles just don't work as well as they used to.

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75

The ROI Guy

AUGUST 3, 2018

When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business. Move beyond price comparisons, to quantify the total cost of ownership (TCO) savings from competitive offerings? Did you know. Did you know.

Competition 45

Competition Comparison Decision Maker How To 45

Pipeliner

APRIL 21, 2021

Color psychology is the study of how human beings’ emotions and behaviors can be manipulated through the use of color. As you’ll notice on their energy comparison page , there are only two dominant colors being used: blue and green. The brand’s website is a study in simplistic elegance. What is Color Psychology?

Conversion 88

Conversion How To Energy Comparison 88

Partners in Excellence

DECEMBER 8, 2019

You might do a comparison, for example looking and apples and oranges. But in understanding apples and their performance versus oranges, you’d quickly realize that the comparison is like…… well, comparing apples and oranges. The study, itself, identifies the gaps.

Comparison 62

Comparison Solutions Selling Relationals Consultative Selling 62