Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. At ZoomInfo, data is our passion.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Pipeliner

OCTOBER 19, 2021

When you provide your sales department with the right data, content, and tools, the sales element of your business can run much smoother. The Integration of Sales Enablement Tools. The integration of your sales enablement tools makes a huge difference in how well you are able to streamline the process.

Sales Enablement 98

Sales Enablement SalesForce Fashion Comparison 98

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. How can you apply this tool?

Trends 52

Trends Marketing Advertising Advertising 52

Partners in Excellence

JANUARY 19, 2021

We provide training, tools, coaching, support to our sales people. We inundate our customers with endless feature/function comparisons, believing that having more than our competition is better. We dump endless data sheets, case studies, marketing brochures on them. But we are missing something important.

Case Study 140

Case Study Comparison Sales Enablement Relationals 140

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Thank you, Marketing ). More importantly, with access to comparison data, specification sheets, and customer success stories, the salesperson can show buyers the product’s value and put any doubts to rest. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Sales of VR and AR devices will reach $1.8 billion in 2018 ( source ).

B2B 154

B2B B2C Scale Transportation 154

SugarCRM

JUNE 30, 2022

HubSpot began with a focus on inbound marketing and selling by being helpful to customers. Today, it features a sales, service, marketing, CMS, and operations products platform. It is good at simplifying sales and marketing with a clean interface, extensive training and resources, and customer-focused tools.

Sales Automation 26

Sales Automation Comparison Software Software 26

BuzzBoard

FEBRUARY 26, 2024

Large Digital Agencies When discussing competition in digital marketing, the adage “bigger is better” doesn’t always ring true. As salespeople at smaller digital marketing agencies, you may grapple with the challenge of holding your own against larger competitors.

Webinar Metrics 52

Webinar Metrics Strategy Scale Case Study 52

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. But don’t limit your SEO marketing efforts to Google. In marketing terms, it’s called a lead magnet.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Be authentic and offer value.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Sales Hacker

NOVEMBER 9, 2017

The new breed of salesperson will think like a rep, act like a marketer, and react like customer service. In a personality study of 1,000 salespeople, a few traits stood out as being predictive of who would be the the most successful at the job. Lifestyle marketing. Remember that sales rep personality study? Storytelling.

Customer Service 84

Customer Service ACT Hiring Customer 84

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Thank you, Marketing ). More importantly, with access to comparison data, specification sheets, and customer success stories, the salesperson can show buyers the product’s value and put any doubts to rest.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Campaigns 166

Campaigns Discount Segment Email Marketing 166

Janek Performance Group

JANUARY 8, 2024

Studies have shown that, in today’s competitive landscape, it can cost five times as much for a company to attract a new customer as it does to preserve an existing one. This makes it easier to determine market barriers obstructing their ability to release a potential new offering, target new groups, or enter new markets.

Analysis 118

Analysis Segment Lead Rank Data 118

Close.io

FEBRUARY 20, 2020

Not only does it include a sales battle card template — you’ll also get templates for sales decks, case studies, emails, comparison charts, and more! Market and industry information : What’s the market size and demand? Grab the toolkit for free ?. Key information for your sales battle cards. Interested?

Competition 95

Competition Comparison Sales Enablement Case Study 95

The ROI Guy

AUGUST 3, 2018

When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business. Move beyond price comparisons, to quantify the total cost of ownership (TCO) savings from competitive offerings? Did you know. Did you know.

Competition 45

Competition Comparison Decision Maker How To 45

The ROI Guy

MAY 9, 2012

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. The traditional pitch and marketing vehicles just don't work as well as they used to.

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75

Crunchbase

JANUARY 13, 2023

Today’s average B2B buyer is typically more than halfway through the sales funnel before interacting with a rep, having done their own market research, competitive analysis and price comparisons online. All this is to say, upping your sales strategy won’t mean much unless marketing and enablement teams are empowered in tandem.

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. At ZoomInfo, data is our passion.

Outsourcing Services 100

Outsourcing Services Intent Data Transportation Intent 100

Highspot

DECEMBER 19, 2023

Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. It harmonizes sales and marketing to ensure focus on unified business targets. This results in a more powerful go-to market strategy. What Is a Sales Development Playbook?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Hubspot Sales

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. Competitor comparisons ( like this one for HubSpot vs. Wordpress ). Use amazing sales enablement tools in combination with your sales collateral.

Collateral 101

Collateral Case Study Retention Hubspot 101

PandaDoc

APRIL 24, 2023

This could take the form of team sales training, working with marketing to implement helpful resources, or integrating sales collaboration tools into your tech stack, among other things. Let’s now move on to looking at the different elements of a sales enablement strategy, including training and content, tools, and metrics.

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

Lead411

APRIL 13, 2023

This can be done by sharing success stories, case studies, or offering a free trial or demo. Director- Cool, we are offering a tool that helps companies like yours double or triple their quarterly goals. We are offering a tool that helps companies like yours double or triple their monthly quotas. We do this by {{Value Prop}}.

Cold Calling 52

Cold Calling B2B Face-to-face Case Study 52

Zoominfo

MARCH 21, 2022

The study showed a broad range of attrition within specific companies in various industries. This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market. Data via MIT Sloan Of course, not all companies are the same.

Quota 100

Quota Hiring Face-to-face Advertising 100

LeadBoxer

AUGUST 29, 2021

While all those things factor into a person’s decision, studies show that your brand’s thought leadership is just as important. Consider these thought leadership examples: If you are looking for the latest search engine optimization tactics, your first impulse might be to check the blog of Neil Patel , an online marketing guru.

Webinar Metrics 52

Webinar Metrics Case Study Sales Qualified Lead Decision Maker 52

The ROI Guy

JANUARY 6, 2012

Facilitate the Economy-Focused Buyer’s Journey with Right Content and Tools The Buyer’s Journey represents a set of steps an organization needs to go through in order to make a purchase. Deliver Solution Guides and Comparisons – helping customers properly consider various solution considerations, options and competitive differentiators.

Case Study 72

Case Study Marketing Comparison Forecasting 72

Closer's Coffee

APRIL 23, 2020

We know this debate doesn’t rise to the level of the MJ vs. Kobe vs. LeBron comparisons you’ve likely argued at one point or another, but sales is a competitive environment and we liked the challenge of shedding some light on the debate based on our observations. Inside sales vs. outside sales?”. Other Sales and Related – 616,650 ppl.

Outside Sales 64

Outside Sales Inside Sales Face-to-face Comparison 64

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Power study, U.S. Why has a multi-channel approach become more important? hours at dealerships.

Channels 42

Channels Marketing Retail How To 42

Pipeline

MAY 30, 2023

Your technology stack includes lead forms, lead qualification, prospecting, email, and CRM management tools. Marketing creates educational content; this attracts subscribers and prospects. Marketing: they’re responsible for attracting attention, creating visibility, and generating conversions. why customers leave, (b.)

Sales Enablement 52

Sales Enablement Top of Funnel Outsourcing Services Sales Qualified Lead 52

Apptivo

MAY 10, 2021

So providing proper resources such as case studies wouldn’t only help you in this situation but also enable you to get in touch with shareholders effortlessly. Sales teams must use their CRM tools effectively to empower your contacts. And at the initial stages of a CRM sales cycle, a potential buyer wouldn’t ask such a thing.

Collateral 53

Collateral Conversion Case Study Comparison 53

Smooth Sale

SEPTEMBER 24, 2021

User-experience design is a magical tool that makes people more engaged with your products and services. This branch includes online and paper surveys, longitudinal studies, polls on the Web, and even analytics tools (including Google Analytics). It includes interviews, usability tests, and field studies. Card sorting.

Trends 78

Trends Research Workbooks Hiring 78

Hubspot Sales

APRIL 12, 2018

When the sales development team has good communication with account executives and marketing, the sales machine works efficiently and results are impressive. The findings show high performance results correlate with good team communication, excellent execution, and adoption of the right tools for the right sales environment.

Data 86

Data Lead Rank Outbound Inbound 86

The ROI Guy

APRIL 12, 2013

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Sales Tools 68

Sales Tools Tools Incentives Incentive 68

HeavyHitter Sales

NOVEMBER 5, 2010

End the Sales & Marketing War-Harvard Business Review. Here’s one of my recent Harvard Business Review articles about synchronizing sales and marketing. Their sales and marketing efforts are at odds. Their sales and marketing efforts are at odds. Step 4: Perform a Marketing Tools Audit.

Marketing 113

Marketing Lead Rank Lead Scoring Sales Cycle 113

Understanding the Sales Force

NOVEMBER 11, 2013

The rise of inbound marketing - yes it''s happening, and yes it helps generate leads; but it''s not the be-all, end-all that inbound marketing folks make it out to be. The death of selling - yes, marketing people are predictably predicting this and no it''s not going to happen. Salespeople are not being replaced.

Inbound 209

Inbound Survey Lead Rank Lead Scoring 209

Close.io

FEBRUARY 3, 2020

Studies show that no other investment improves sales performance better than sales coaching. Data provides insight about how behavior is impacting performance and how one rep is doing in comparison to the next. But beware that most tools which claim to use AI have very little AI under the hood. Huge, right?! Numbers don't lie.

Sales Coaching 78

Sales Coaching Coaching Comparison Data 78