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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

9 Constructive B2B Cold Email Templates for 2023. Our data science team just sent us these latest market trends for [INSERT STRATEGY]. Content promotion emails boost content marketing and lead generation efforts. The AIDA formula is a copywriting and marketing framework that defines the stages of the purchasing journey.

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Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics. Marketing automation has existed for many years, but often on a generic playing field.

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Breaking Into Marketing Without a Degree: A Guide

LeadFuze

How to get into marketing without a degree? It’s a question that many aspiring marketers often ask. The fast-moving pace of today’s digital marketing landscape makes it possible for individuals without formal education to carve out successful careers in the field. How to start social media marketing without a degree?

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No, AI Can Never Replace Salespeople

Pipeliner

A few days ago, CX TODAY posted an article entitled “Salesforce Teases ‘The First Generative AI For CRM.’” Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” Sorry, guys, you’ve got this way wrong. How does profitability come about?

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Why Email Marketing Is An Important Part Of Your Sales Process

InsideSales.com

Email marketing is a vital part of any sales process because it does a lot of things other marketing cannot. We’ve put together an overview of why email marketing is important and why you should be using it. In this article: Why Email Marketing is Important. Does Email Marketing Work? It Has a Wide Reach.

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe. Public tasks.

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