Why Consultative Selling Does Not Work for Prospecting
Sales and Marketing Management
JANUARY 4, 2019
He told me that he believes in a consultative approach to prospecting and selling yet he was struggling to schedule even one appointment. Here is the fundamental problem: Consultative selling does not work for prospecting. You cannot consult with someone that will not engage with you. They’re not. 16 at 2 p.m.
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