Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Crunchbase

SEPTEMBER 29, 2022

Solution selling is far from dead; it’s simply evolving based on changes in the sales environment and consumer mindset. This article will discuss the changing nature of solution selling and how you can adapt it to modern consumers and the current sales process. Fortunately for sales teams, the rumor is just that: a rumor.

Solutions Selling 52

Solutions Selling Consumer Ideal Customer Profile How To 52

Pointclear

APRIL 24, 2018

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. Whether or not they have assigned junior staff to do research, it pays to reach out directly to your decision maker—in the way he or she prefers.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Mindtickle

MARCH 6, 2016

Easier said than done, I set about researching the best way to identify key decision makers, and here’s a summary of the best advice and tips that I found. Sam Kusinitz defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

Decision Maker 52

Decision Maker Top of Funnel Buyer Persona Buyer 52

Mindtickle

MARCH 5, 2016

Easier said than done, I set about researching the best way to identify key decision makers, and here’s a summary of the best advice and tips that I found. Sam Kusinitz defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

Decision Maker 52

Decision Maker Top of Funnel Buyer Persona Buyer 52

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account. Ready to capitalize on your next big prospect?

Intent Data 130

Intent Data Intent Intent Signal Data 130

eGrabber

SEPTEMBER 18, 2023

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

Decision Maker 59

Decision Maker Ideal Customer Profile GoldMine LinkedIn 59

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. High-powered decision makers no longer feel they have time to travel or roam around for a week accumulating briefcases full of brochures. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

LeadBoxer

MAY 30, 2021

In B2B sales, you’re likely to deal with several decision-makers within one company. In fact, salespeople engaged in B2B sales will need to work with an average of seven decision-makers. Selling to a group of people is different than pitching to an individual as in business-to-consumer (B2C) sales.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Companies will cut back on MarTech spend and focus on what actually works, says Adam Smartschan, vice president of innovation and strategy at Altitude Marketing. Think about search engine marketing.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

DiscoverOrg Sales

NOVEMBER 6, 2018

How can a salesperson get the attention of decision-makers in the HR department? What’s the scope of responsibility for an HR decision-maker? In addition to the more obvious responsibilities of recruiting, hiring, onboarding, and training, HR decision-makers are responsible for purchases that affect other areas as well.

Resources 224

Resources Decision Maker Compensation Vendor 224

The Pipeline

DECEMBER 3, 2019

For years we have been telling people to do two things, find the decision-maker(s), and part of doing that requires having an org chart. Not All Decision Makers Are Equal. The disconnect is in believing that all decisions are made at the highest levels of the buying organization.

Decision Maker 293

Decision Maker Face-to-face Buyer Sales 293

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. But don’t forget to create a solid strategy so marketers have a blueprint to work off of.

Account Based Marketing 195

Account Based Marketing Customer Top of Funnel Webinar Metrics 195

BuzzBoard

NOVEMBER 8, 2023

In a B2B relationship, products or services are sold from one business to another, rather than directly to individual consumers. Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company.

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. This is Part 2. … Intent data. Business model.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Pointclear

NOVEMBER 29, 2012

So, what do you want from Marketing?” It’s interesting…ask salespeople their opinions about a marketing campaign, copy, creative, or any number of marketing’s creative options and you’ll hear very little. How about the marketing department putting a little skin in the game to help us increase sales activity? What gives?

Marketing 221

Marketing Sales Qualified Lead Commission Quota 221

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Campaigns 142

Campaigns Marketing Social Media How To 142

eGrabber

SEPTEMBER 18, 2023

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

Decision Maker 40

Decision Maker Ideal Customer Profile GoldMine LinkedIn 40

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. In particular, consideration needs to be given to how customers make their decisions, how they can utilize the products or services sold to them, and specific obstacles. Streamlining the sales process.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Hubspot Sales

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. By optimizing your website for mobile use, you can meet consumers where they are. In this post, we highlight the top 10 for 2023: 1.

Trends 102

Trends B2B B2C Social Media 102

Act!

APRIL 25, 2024

Whether your small business caters to everyday consumers or C-suite decision-makers , you have to compete for every prospect’s attention. Case in point—a McKinsey report revealed that 71 percent of consumers expected personalization from brands in 2021. With its feature-packed CRM and marketing automation software, Act!

Social Media 52

Social Media How To Case Study ACT 52

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We compared the content that professionals consumed during a typical January week with the content consumed in the week of March 9. It doesn’t look like hiring was on many decision-makers’ minds either.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

eGrabber

JUNE 4, 2021

Email marketing is one of the most effective and affordable marketing strategies. Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. Benefits of email marketing. Cost effective. Personalized approach.

Email Marketing 74

Email Marketing ROI Marketing How To 74

Zoominfo

APRIL 17, 2020

Identify a particular market where your company has expertise with finding candidates and filling positions. That information lies with the hiring manager, the ultimate decision-maker in the process. Identify the Right Decision Makers Within Your Target Organization. So how exactly can a staffing agency stand out?

Ideal Customer Profile 100

Ideal Customer Profile Hiring Decision Maker Buyer Persona 100

Selling Essentials RapidLearning Center

APRIL 18, 2023

Create more decision makers Maybe with some of your accounts, you have just one contact who is the sole decision maker. Once you’ve brought in multiple influencers and decision makers, it’s not enough for a competitor to convince one person. Journal of Services Marketing 1998 (12):177-194.

Decision Maker 52

Decision Maker Customer Journal Loyalty 52

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Search less. Close more. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Sales Hacker

AUGUST 12, 2021

Not involving the decision-maker. Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. Deals are 80% less likely to close when a decision-maker isn’t directly involved in the experience.?So How to prep and empower your team.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. It’s time-consuming, yes. Enterprise, mid-market, or startup/small business? Get Sales and Marketing aligned to make this work.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

SBI Growth

SEPTEMBER 28, 2013

69% of the population says it enhances the company’s market credibility. 84% of B2B decision makers begin their buying process with a referral, accordingly to the Edelman Firm. Your own network of CEO’s, top decision makers and even the board members are a great source of new business opportunities.

Decision Maker 328

Decision Maker How To Ideal Customer Profile Social Media 328

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. But don’t forget to create a solid strategy so marketers have a blueprint to work off of.

Customer 130

Customer Top of Funnel Webinar Metrics Maximizer 130

Crunchbase

SEPTEMBER 14, 2021

Because you might have to deal with multiple decision-makers before a sale is made when you’re in B2B sales, it’s not only important to monitor which buying signals matter, it’s crucial to know which signals coming from which decision-maker matters most. Types of content consumed.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84