Remove Conversion Remove Marketing Remove Positioning Remove Training
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Unleashing the Power of Positive Reinforcement

Pipeliner

He inspires individuals and organizations to harness the transformative power of positive reinforcement. We delve into his groundbreaking book, “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement,” We had the chance to explore the nuances of effective leadership in today’s dynamic workplace.

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Every Great Conversation

Sales and Marketing Management

Author: Randy Sabourin The most important things that happen at any organization are conversations. A salesperson who struggles to have meaningful customer conversations, a leader who is misunderstood when implementing strategy, or a manager who prefers to avoid coaching conversations are all negatively affecting their organizations.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Onboarding In Sales: Training + Leadership

Sales and Marketing Management

There is no one-size-fits-all model to selecting and training the top sales leader, so a holistic onboarding program needs to rely not only on training and sales tactics, but also on leadership and coaching. Training practices should start from the top-down, with leaders directing the selling methodology. Leaders, Take Part!

Hiring 234
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How to Buy Sales Training That Delivers Results

It’s as if the market skipped a beat and you’re left to play catch up. The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. But where do you begin the process of identifying the right training partner?

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

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Ominous Signs for Sales Teams and Baseball Can Help

Understanding the Sales Force

The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. You should spend money on training and development for the twelve challenges I listed above. .” The one we are most familiar with is, “It ain’t over til it’s over.”

Hiring 182