Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time. For example, 68% of millennials would rather make a B2B purchase via a website than through a sales representative. Barriers to measuring ROI.

ROI 166

ROI Lead Rank Customer Marketing 166

Zoominfo

MAY 21, 2020

And we’ve got examples. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Even our customers—armed with direct-dial phone numbers—can struggle to connect. How to Write a BASHO Cold Email (With Tons of Examples). What is a BASHO Email?

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Hubspot Sales

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. We’ll also see some ideas and examples to help guide yours. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. I designed this example business proposal using Canva.)

Proposal 98

Proposal Examples How To Social Media 98

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Get a Demo Examples of Brand Storytelling 1.

Examples 130

Examples B2B Microsoft Case Study 130

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. For example, video streaming subscriptions hit over 769 million in Q3 2020, up from around 552 million a year earlier, and TikTok surpassed 2 billion downloads in 2020.

Video 317

Video Scale Marketing Face-to-face 317

BuzzBoard

MARCH 7, 2024

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

Small Business 52

Small Business Small Business Marketing ROI 52

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customer 122

Customer Face-to-face Margin Revenue 122

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. What Does this Mean for Marketers?

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Better Customer Experiences. Change your mind yet?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

PandaDoc

APRIL 17, 2024

Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. The former tracks revenue from individual customers, whereas ARR looks at total revenue. This is the total revenue you gain from a customer for a specific contract throughout their relationship with your organization. Sales reps.

Examples 52

Examples How To Retention Revenue 52

The Digital Sales Institute

NOVEMBER 26, 2020

Sales Techniques Examples. Sales techniques examples for an ever changing world to which all salespeople now find themselves selling into. Customers are more demanding than ever and even getting their attention is a huge challenge. Sales Techniques Examples. Customer Target Selection.

Examples 100

Examples Ideal Customer Profile ACT Sales 100

Hubspot Sales

NOVEMBER 26, 2021

When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons. Location Discount Strategy Example: Walmart's Pickup Discount.

Discount 123

Discount Examples Strategy Loyalty 123

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Gong.io

JULY 5, 2022

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness. The best sales funnel examples are those that work as a high-level model. Example, please! Consideration.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

OCTOBER 5, 2021

For example, Apple is issuing $2.5 Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. But, we hope these examples illustrated how influential a successful business can be when they use that influence for good.

Examples 130

Examples Policies Microsoft SalesForce 130

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. What Are Customer Pain Points, And Why Are They Important? Types of Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. That’s where a single customer view, or SCV, comes in. Table of Contents What is a single customer view? Want to learn more?

Ideal Customer Profile 77

Ideal Customer Profile Customer Guidelines Government 77

Gong.io

FEBRUARY 14, 2022

Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. They specifically covered the 6 powerful sales strategy examples your competitors don’t know. Sales Strategy Example #1: Separate yourself with a Nexus. .

Examples 121

Examples Strategy Hiring Cold Calling 121

BrainShark

AUGUST 31, 2023

Sales enablement (also called revenue or business enablement ) is important because it prepares your entire go-to-market organization to aid and conduct a more effective sales process and achieve better results. Example: Assessing sales readiness. Example: Consistent messaging.

Sales Enablement 62

Sales Enablement Examples Coaching Channels 62

BuzzBoard

FEBRUARY 19, 2024

Strategies to Optimize and Position Digital Marketing for Small Business In the constantly changing digital landscape, small businesses are continually seeking strategies to optimize their digital marketing efforts to boost sales. This presents as a huge advantage for small businesses aiming to accelerate their marketing processes.

Small Business 52

Small Business Small Business Examples Lead Rank 52

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Sales Readiness Group

APRIL 21, 2021

For example, if you target the small- and medium-sized business market (SMB) and now want to target enterprise customers – that’s where the money is – you need to rethink how you sell. One of the biggest challenges for a sales organization is moving upmarket.

Enterprise 105

Enterprise Enterprise Customer Marketing 105

Nutshell

MAY 5, 2023

It’s easy to assume that once you’ve turned someone into a customer, your work is done. To keep them a customer, you must continue to engage them. For that reason, you’ll want to measure customer engagement continuously. Analyzing customer data Another way to measure customer engagement impact is to analyze your customer data.

CRM 115

CRM Software Software Customer 115

Act!

FEBRUARY 28, 2024

What happens when businesses stop listening to their customers ? MySpace, and, more recently, Facebook are classic examples. The data confirms it: 80 percent of customers prefer working with companies that offer a personalized user experience that aligns with their customer preferences. Better competitors replace them.

Customer 52

Customer Analysis ACT Incentives 52

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Smooth Sale

DECEMBER 1, 2023

Photo by LeeRosario via Pixabay Attract the Right Job Or Clientele: How To Entice Your Automotive Customers Online Today, customers looking for vehicles for purchase or hire will do so by researching online first. Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online.

Automotive 106

Automotive Paid Content Customer Advertising 106

Nutshell

APRIL 3, 2024

If there’s one thing that’s bad for business, it’s unhappy customers. When your customers are frustrated with the quality of your products, services, or support team, they’re likely to ditch your company for a competitor — unless you can help resolve their issues satisfactorily. The answer is: You keep track of customer satisfaction.

Customer 71

Customer Churn Lead Rank Lead Scoring 71

LeadFuze

MAY 31, 2021

What is a Customer Persona. A customer persona is a representation of your customer. It is a composite sketch based on information gathered from interviews with both customers and non-customers alike, as well as data collected through analytics. What Makes a Good Customer Persona.

Ideal Customer Profile 98

Ideal Customer Profile Customer Sales Qualified Lead Marketing 98