Highspot

JUNE 17, 2022

To equip reps with the right information, your Marketing team invests in the creation of new sales resources and tools, and your Enablement team works to provide training and guidance for Reps. . This is where Highspot’s new content governance features come in. . Structure and Enforce your Governance Policy.

Government 52

Government Policies Buyer Resources 52

Highspot

MAY 25, 2022

As the company’s former Senior Director of Product Marketing, he has spent the last seven years creating content for customer-facing teams. We recently had an opportunity to sit down with Dan to discuss his content management journey and the value that governance has brought to Rimini Street.

Government 52

Government Policies Guidelines Scale 52

Highspot

JANUARY 6, 2022

I’ll be the first to admit – there’s nothing glamorous about the topic of content governance. It’s only when a content governance program doesn’t exist or is inconsistently implemented that people start to take notice, and rightfully so. Common Governance Challenges. Fragmented messaging.

Government 52

Government Policies Sales Enablement Analytics 52

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. Why sell to the government?

B2G 91

B2G Government Buyer Persona Cold Calling 91

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Nutshell

AUGUST 18, 2021

We wanted to showcase some of the ways our customers are expertly (and beautifully) using Nutshell Marketing to reach audiences and drive business! Our customers are crafting attractive and engaging outreach content, and are sharing their success stories with us–and we’d like to share them with you! Not a Nutshell customer?

Film 118

Film Marketing Travel Insurance 118

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Sales and Marketing Management

FEBRUARY 6, 2020

Author: Chris Benham Nearly every company gathers some form of customer feedback. How much of it is acted upon to improve the customer experience? Customers are seen in an aggregated view, usually identified by industry and/or title. Equally, what if a customer has a support issue but hasn’t filled out a support request?

Government 177

Government Customer Survey Data 177

DiscoverOrg Sales

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. As customers , we got used to the big-data treatment – fast. But big data has historically referred to gobs of behavioral data.

Data 196

Data Intent Data Intent Customer 196

Smooth Sale

MAY 20, 2023

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

Marketing 78

Marketing Government Real Estate Scale 78

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. One area to consider: customer success and customer experience.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Highspot

OCTOBER 6, 2022

Leaders from AWS, Siemens, Slack and more attend Highspot’s annual global customer conference to drive sales productivity with sales enablement. 6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022.

Conference 97

Conference Customer Government Scale 97

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. of purpose-driven advertising over time. Doubling Down on Digital.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Data 130

Data Government Decision Maker Lead Rank 130

Autoklose

APRIL 22, 2024

Marketers and salespeople heavily rely on huge volumes of customer and sales data in order to be able to tailor campaigns and promote their products or services. Establish data governance 3. The latest reports show that your sales and marketing departments lose approximately 546 hours annually due to the use of bad data.

Data 98

Data Top of Funnel Government Churn 98

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Scale 64

Scale Customer Decision Maker Government 64

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ).

Lead Qualification 214

Lead Qualification Lead Rank Marketing Qualified Lead Sales Qualified Lead 214

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

Customer 52

Customer How To Gatekeeper Lead Rank 52

Sales Hacker

OCTOBER 10, 2019

Data Governance & Salesforce Objects. Salesforce objects can be categorized as either Transactional or Customer Records. Salesforce objects can be categorized as either Transactional or Customer Records. Customer Record Objects. Customer Records store firmographic and technographic data. Transactional Objects.

Government 58

Government SalesForce Objections Lead Rank 58

Highspot

MARCH 17, 2023

Highspot University was developed to create a way for customers to independently learn and become experts within the platform to drive enablement impact within their organization. For example, the “Basics of Content Governance” lesson guides learners through what governance actually entails within Highspot.

Government 52

Government Customer Hiring Course 52

Highspot

MARCH 17, 2023

Highspot University was developed to create a way for customers to independently learn and become experts within the platform to drive enablement impact within their organization. For example, the “Basics of Content Governance” lesson guides learners through what governance actually entails within Highspot.

Government 52

Government Customer Hiring Course 52

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 110

Education Marketing Campaigns Nonprofit 110

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government Data B2B 165

Partners in Excellence

FEBRUARY 3, 2017

Forgive me for diverting from my normal commentary on business, leadership, sales, marketing, and customer experience. I’m ashamed of our government. It’s a horrible thing for anyone to express about their government–particularly when they are elected officials.

Government 48

Government Call-back Consumer Examples 48

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? If you’re a good storyteller, your customers will never feel that way.”. But where to begin? Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Highspot

JANUARY 18, 2024

Marketing has no idea what content generates business value. Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials.

Data 52

Data Government Collateral Analytics 52

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

BuzzBoard

JANUARY 9, 2024

The digital marketing sphere is changing fast. Hence, navigating the intricate terrain of ethical concerns in digital marketing sales amidst the drive for hyper-personalization requires a delicate balance between effective marketing strategies and respecting individual privacy and autonomy.

Marketing 52

Marketing Face-to-face Small Business Small Business 52

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. One area to consider: customer success and customer experience.

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

The Digital Sales Institute

APRIL 26, 2023

Data visualization for sales and marketing provide insights right in step with the rise of big data. More and more companies are using visualization tools and techniques to communicate the insights they receive from data analysis around customer profiles, customer product mix, trends, geographical locations etc.

Data 52

Data Marketing Analytics Ideal Customer Profile 52

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. your customers). That’s right.

Marketing 198

Marketing Outbound Government Data 198

Pipeliner

SEPTEMBER 6, 2022

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. You will need to require a license from the proper government channels before you sell it though.

Marketing 87

Marketing Licensing Distribution Trends 87

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. In any case, assuming it does apply to you, read on to see how GDPR affects marketers. That’s right.

Marketing 100

Marketing Government Scale Data 100

Revegy

JANUARY 5, 2021

In a recent webinar , Mark Levinson, VP Global Revenue Operations at Bazaarvoice, and Mark Kopcha, CEO of Revegy, came together to discuss the necessity of account-based models to achieve customer-centricity. A clearly defined organizational structure, rules of engagement, and governance mechanisms. Organizational Alignment.

Account 105

Account Customer Scale Webinar Metrics 105