Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Smooth Sale

JULY 25, 2023

Photo by The Digital Artist via Pixabay Attract the Right Job Or Clientele: Will You Study How to Implement AI to Increase Business? Jeffrey Maganis, co-founder of AI Unlock, provides our guest blog, Will You Study How to Implement AI to Increase Business? He also co-founded a marketing agency that helps companies grow and scale.

Study 78

Study Scale How To Hiring 78

No More Cold Calling

AUGUST 2, 2018

That’s why I resonated with this post: “ New Research Unveils 5 Trends Shaping the Future of Sales ” by Lynne Zaledonis, VP at SalesCloud, Product Marketing at Salesforce. For more on the study, check out Zaledonis’s post. The post Relationships Rule, but Data Drives Sales, Too appeared first on No More Cold Calling.

Data 297

Data Quota Trends Face-to-face 297

DiscoverOrg Sales

APRIL 7, 2017

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Contact data is a very important priority to my clients,” he says. What prompted his interest in DiscoverOrg’s data accuracy? The study was completely independent.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

DiscoverOrg Sales

APRIL 12, 2017

Data is no different. The problem with data is that it changes slowly over time, decaying, typically at minimum, 30% per year. Data decay happens similarly to how motor oil ages in your engine. The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out.

Data 222

Data Scale ROI Gatekeeper 222

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. How to Develop Website Content Marketing that Drives Conversions Consumers Need Better Website Content According to a report by Contentsquare , the 3.6% What Content Do They Want? These pages: Make up 32.7%

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. You’re not using data to make better decisions.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JULY 12, 2022

The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. And it all starts with clean data. What are the Impacts of Incomplete or Inconsistent Data? The result?

Data 130

Data Lead Rank Lead Scoring Sales Qualified Lead 130

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. How do you engage customers and get them excited about your offer?

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ).

Data 188

Data Strategy Survey Retail 188

Zoominfo

AUGUST 31, 2020

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. One provider has the top level domain “.ai”,

Data 179

Data B2B Industry Engineering 179

DiscoverOrg Sales

FEBRUARY 7, 2018

Virtually every business collects and buys data to assist salespersons and marketers do their job more effectively. But sometimes it’s too much data. How can we make sense of it all and zero in on the data that actually matters? Our study did indeed reveal the most predictive data points.

Intent 145

Intent Data Opportunity Intent Data 145

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

DiscoverOrg Sales

OCTOBER 31, 2017

It’s marketing versus sales competency. It’s your data. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. Let me show you some examples from data vendors we’ve bought data from in the last 12 months. Then the finger-pointing starts.

Data 181

Data Marketing Vendor Sales Qualified Lead 181

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

DiscoverOrg Sales

FEBRUARY 19, 2018

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. Our squeaky-clean data is in a league of its own, but we wanted to see how it stacked up in real life, which can be hard to quantify. The overall data includes data from DiscoverOrg.

Data 254

Data Lead Rank Lead Scoring Leads 254

Miller Heiman Group

MARCH 3, 2020

How are sellers responding to changes in the industry and market? By participating in our latest research study, the 2020 Sales Performance Study , sales professionals can help CSO Insights, now part of Korn Ferry, find out the answers to these questions and more. Are the challenges that sales leaders face changing?

Study 88

Study Penetration Survey Face-to-face 88

No More Cold Calling

MARCH 1, 2018

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. Ignore the lead generation data?

Lead Generation 249

Lead Generation Data Leads Marketing Qualified Lead 249

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. Filtering criteria stays the same. 4: Customer technology play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

DiscoverOrg Sales

FEBRUARY 9, 2018

For too many marketers and sales professionals, the relationship with the database is complicated, unsatisfying, and fails to live up to its potential. To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. I suspect my data is bad.

Data 181

Data Sales Qualified Lead Study ROI 181

BuzzBoard

MARCH 6, 2024

Understanding the Importance of Digital Marketing for Small Businesses Digital marketing has become an indispensable aspect for small businesses, not just an optional luxury. The adoption of these methods allows a small business to broaden its consumer reach, extending beyond local limitations and into a larger, global market.

Small Business 52

Small Business Small Business Ideal Customer Profile Case Study 52

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. You’re not using data to make better decisions.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay? Data decay refers to data quality deterioration within sales and marketing databases. How Can Data Decay be Prevented?

Data 100

Data B2B Survey ACT 100

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111

Study B2B Face-to-face Report 111

Partners in Excellence

MAY 11, 2023

We are blessed with enormous amounts of data on virtually everything. Data on our customers, their markets, their industries and competitors. Data on their engagement with us, content they consume, interactions virtually or with our people. Data on their experience in using our products and solutions.

Data 62

Data Sales Cycle Quota Proposal 62

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. What happens when your data source and CRM don’t sync up? Practicing good data hygiene is essential.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

HeavyHitter Sales

MARCH 30, 2017

  I’ve had the privilege to consult with over one hundred and seventy-five technology companies as a sales trainer, sales enablement consultant, and win-loss study researcher.  As a result, I’m asked which contact data provider is the most accurate and best to use. You can download the study results below.

Study 60

Study Data Penetration Decision Maker 60

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! You know, the ones where you just show some before-and-after data, toss in a couple of quotes from your customers saying how great you are, and call it a day. Case studies like those can work. Why Most Case Studies Fail to Close Sales. Second, normal case studies lack emotion.

Case Study 109

Case Study Study Prospecting Top of Funnel 109

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130