Sales and Marketing Management

JUNE 29, 2020

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce. from all of your sales channels. Offer the human touch whenever customers need it with your sales team?–?whether

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

Emissary

JANUARY 31, 2023

That’s a challenging environment for sales teams. According to Gartner research, buyers facing moderate to high environmental uncertainty are 30% less likely to complete a purchase. But you can still conquer a slow market by taking a strategic approach to grow existing accounts. How are buying decisions made?

Account 96

Account Decision Maker Face-to-face How To 96

Sales and Marketing Management

JUNE 14, 2020

Company decision-makers seem open to the idea of remote work?—?at sales and marketing at Intel, told Bloomberg. Sales reps are ideally suited to work from home. at least part time?—?but but many are not comfortable with the idea of full-time work-from-home arrangements. Workers’ mental health is a chief concern.

Face-to-face 218

Face-to-face Decision Maker Insurance Insurance 218

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. And we’ve got examples.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Pointclear

NOVEMBER 29, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, So, what do you want from Marketing?” I keep hearing that I have to increase sales activity to increase sales. What gives?”. “We

Marketing 221

Marketing Sales Qualified Lead Commission Quota 221

Gong.io

DECEMBER 14, 2022

The thought of closing a large enterprise deal with more than one decision-maker involved can sound intimidating. Fortunately, there’s a sales methodology that can help. Enter the Miller Heiman sales process — a framework that helps your team manage and close complex B2B deals. . What is the Miller Heiman sales process?

Sales Process 62

Sales Process Decision Maker Sales Methodology Face-to-face 62

Crunchbase

MAY 17, 2023

In a world where growing at all costs is no longer accepted, pressure on sales teams to make the most of every interaction is at an all-time high. While companies scramble to restructure and reevaluate their go-to-market motions, one role continues to unlock a better sales experience for buyers and sellers alike: solutions consulting.

Hiring 111

Hiring Sales Process Lead Rank Engineering 111

Hubspot Sales

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Ideal Customer Profile 111

Ideal Customer Profile Salary Hiring Lead Rank 111

Increase Sales

DECEMBER 15, 2014

Sales objections happen every day from the smallest ones to the largest of the largest ones. Depending upon the sales skills of the salesperson, these barriers not to buy may appear insurmountable. Travel back to the first sales objection in your most recently “earned” sale. Share on Facebook.

Objections 128

Objections Decision Maker Small Business Small Business 128

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. Stick around to learn what your sales teams need to do to overcome this crisis of confidence.

B2B 112

B2B Buyer Lead Rank Travel 112

Janek Performance Group

FEBRUARY 20, 2024

In movies, sales is the ideal career for anyone who would rather play golf. Afterall, sales and golf have much in common. But most importantly, sales is about relationships. With that, let’s examine how some famous golf quotes can improve your sales game. In sales, concentration starts with preparation.

Decision Maker 62

Decision Maker Follow-up Social Media Up-Sell 62

Gong.io

SEPTEMBER 26, 2022

The global pandemic forced sales teams to change their processes and go digital. Organizations must adapt their sales strategies post COVID-19 to meet customer expectations. Whether you’re looking to implement a remote sales strategy or improve your current strategy, keep reading. What is remote sales? Image Source ).

Face-to-face 108

Face-to-face Decision Maker Lead Rank Pipeline 108

DiscoverOrg Sales

NOVEMBER 27, 2018

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. A “BASHO email” is a fancy-pants name for a very personalized B2B email , usually addressed to a decision maker at a high-value account. And we’ve got examples.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Sales and Marketing Management

FEBRUARY 19, 2018

You are not going to close an entire enterprise deal without a roller coaster of a decision maker, trial by fire in a committee, group think, emotion or crisis mode. And the greatest fear of all in sales that separates the titans from the also rans: walking on the deal. This sales thing violates a lot of psychology.

Call-back 329

Call-back Negotiation Decision Maker Sales Qualified Lead 329

Hubspot Sales

MARCH 30, 2021

There's a very real possibility that today’s decision-makers will continue to research and make purchase decisions remotely — even in a post-pandemic world. Ease of scheduling, savings on travel expenses, and safety (obviously). In fact, it can actually provide more qualified information to marketing and sales teams.

Intent Data 103

Intent Data Buyer Intent Intent Top of Funnel 103

Highspot

JANUARY 14, 2024

Discover how mastering virtual sales strategies can elevate customer interactions, even in complex sales cycles. Virtual selling is a technology-driven approach to sales. Unlike traditional face-to-face interactions, sales reps use digital tools to engage with customers remotely. What Is Virtual Selling?

Quota 52

Quota Face-to-face Ideal Customer Profile How To 52

Hubspot Sales

FEBRUARY 7, 2023

“I hate sales.” That puts sales in the bottom 5% of careers. This isn’t a complete surprise, however — while sales reps are often paid well, the work isn’t easy. From tracking down new prospects to qualifying leads, sales requires ongoing and concerted efforts to see success. Salespeople rate their job satisfaction as 2.5

Cold Calling 104

Cold Calling How To Hiring Travel 104

Sales and Marketing Management

DECEMBER 14, 2020

Author: Jake Miller Until the promising COVID-19 vaccines are produced, distributed and widely received by the public, virtual selling will continue to be the norm for B2B sales. To adapt to the world of virtual selling, sales leaders must ensure their reps are prepared for the not-so-new normal. You had to get it right.

Face-to-face 156

Face-to-face Conference Ideal Customer Profile Hotels 156

Sales Hacker

JUNE 7, 2021

Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

Understanding the Sales Force

NOVEMBER 27, 2013

Understanding the Sales Force by Dave Kurlan One of the findings in the most recent Sales Performance Optimization Study , from CSO Insights, revealed that the win rate for deals has reached an all-time low. Is sales process having an impact? Access to Decision Makers. An eventual decision to do nothing.

Travel 251

Travel Decision Maker Insurance Insurance 251

Closer's Coffee

APRIL 23, 2020

Here’s What You Need To Know About The Inside Sales and Outside Sales Roles. As companies seek to grow their sales numbers it’s not always clear which sales approach to take. As companies seek to grow their sales numbers it’s not always clear which sales approach to take.

Outside Sales 64

Outside Sales Inside Sales Face-to-face Comparison 64

Mr. Inside Sales

MARCH 20, 2020

In my continuing blog series on how to handle the stalls, objections, and real-world situations in sales caused by the Covid-19 pandemic, below you’ll find some suggested email responses to situations you may be running into. Interestingly, our market research shows us that people are going online these days even more than usual.

Face-to-face 157

Face-to-face Call-back Objections Gatekeeper 157

Nutshell

JUNE 5, 2020

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

DiscoverOrg Sales

AUGUST 17, 2016

The problem with this is that sales reps don’t set appointments with companies – they meet with the people who work for those companies. Outbound marketing will help identify key people attending to get in front of. Decision makers will be checking their emails during the shows. Set meetings at “off-times.”

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Hubspot Sales

DECEMBER 28, 2020

Sales is changing. A study by Gartner's uncovered that enterprises lose out on up to 10% of their annual sales due to poor planning. Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. What is sales territory mapping?

Territories 131

Territories How To Demographics Software 131

Pipeliner

AUGUST 9, 2023

The Power of Networks in Sales One of the biggest challenges faced by salespeople is reaching the right person. Often, they find themselves stuck with lower-level contacts or blocked from accessing decision-makers. Drew acknowledges this pain point and the techniques sales training offers to navigate it.

Networking 52

Networking Scale SalesForce LinkedIn 52

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Hubspot Sales

MARCH 21, 2018

Inside vs. Outside Sales. Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outside sales. Outside or inside sales? So, which go-to-market should you choose?

Outside Sales 126

Outside Sales Hiring Face-to-face Inside Sales 126

Vengreso

FEBRUARY 19, 2020

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. marketing #NEXT2020 Click To Tweet.

Pipeline 127

Pipeline Hotels How To Engineering 127

SalesHandy

MAY 6, 2021

B2B sales can be complex and confusing with many different processes, practices and models it’s made up of. Inside sales is one such model. With more than 50% of new B2B sales jobs being inside sales roles, it’s no longer a niche operating model. So what does Inside Sales mean and what’s the big deal about it?

Inside Sales 75

Inside Sales Ideal Customer Profile Benefit Top of Funnel 75

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Hubspot Sales

JUNE 23, 2020

Sales teams are being tasked with navigating and selling in an uncertain business environment. According to McKinsey , marketing and sales leaders need to operate across a range of different environments. For sales teams, this can include embracing virtual experiences with clients and customers.

Revenue 111

Revenue B2B Webinar Metrics How To 111

SBI Growth

OCTOBER 31, 2013

A field Sales Rep should be spending around 64% of those available hours selling. The statistics I share below are from SBI’s 2012 Sales & Marketing Research. These tools will help you excel in your current and future sales positions. The biggest time killer: “travel” soaks up 17.4% How do you achieve that?

Lead Rank 324

Lead Rank Lead Scoring Referrals Trade Show 324

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We But then we had to put everything on hold.

Face-to-face 98

Face-to-face Decision Maker Pivotal Distribution 98

Miller Heiman Group

MARCH 25, 2020

Without travel and face-to-face meetings, how can sales organizations maintain—and grow—their sales revenue? Sales organizations must take a critical first step in crisis management and help sellers figure out how to shrink the gap between themselves and buyers. Nearly two-thirds of sales positions are field-based.

Inside Sales 80

Inside Sales Revenue Face-to-face How To 80

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100