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Discounting And Defending Value

Partners in Excellence

Then finally, to get the deal, we discount! How do they view the value we created in the context of the deep discount to win the business? If they are so willing to discount, was the value they talked about real?” Deep discounting to get an order diminishes our value creation and articulation tremendously.

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Are You Confident Enough In Your Value Not To Discount?

Partners in Excellence

Discounting has reached Pandemic levels. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically applied discount, or hints at a discount. Something like, “Buy by the end of the month and I can discount 15%! What If You Couldn't Discount?

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We Don’t Create Value By Discounting It!

Partners in Excellence

” Hidden in this elegant argument was a request for a 20% discount. And the customer knew the sales person wanted the order NOW! I was so proud of the sales person. Rather than coming back to management and asking for a discount that would lock the deal in for end of year, he took a deep breath.

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“We Need To Discount….”

Partners in Excellence

The sales person was reviewing the deals expected to close by the end of the quarter. But I started noticing a problem, 100% of the deals required a “discount.” ” “What’s the problem, why do we need to discount in each of these deals? .” It was a morning of deal reviews. ” I asked.

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What If You Couldn’t Discount?

Partners in Excellence

How would buying and selling change if you couldn’t discount? What if there were no discounts for making a decision sooner, no discounts for who you are as a buyer, no discounts even for volume or phase of the moon?” From a sales point of view, it means we would have to change how we sell and how we win.

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On Pricing, Discounting, and Value

Partners in Excellence

They discount every once in a while and offer promotions, but mostly both are known for great, though very different value propositions. Recently I saw an organization whose average discount was 50%. They aren’t looking to lose money, in fact they are happy with the profits they are getting with the special discount.

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Pricing And Discounting Are Different!

Partners in Excellence

This time, the discussion started on “creating value,” and devolved into a discussion of discounting. Bob Apollo kicked off the discussion with the premise: Discounting is a sign of failure. I realized that people confuse pricing strategies and discounting. We see the same thing in complex B2B sales.