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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Determine Platforms for Distribution Where do your target customers hang out? What gets their attention?

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Making the Most of Regional Pricing Meetings

Distribution Pricing Journal

Our recent article, “ Can Distribution Pricing Managers Work Remotely? ,” was clearly a hit. ” Gaining a Better Understanding of Local Markets When you travel to a branch location, you gain a new understanding of the various local market dynamics and how they change in different regions.

Meeting 52
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Adapting Leadership for Today’s Challenges (video)

Pipeliner

The journey from being a specialist to a visionary leader involves intentional growth and training. We agreed on the importance of adaptable and flexible leadership approaches, especially when managing diverse and distributed teams. Leaders must adjust their styles to meet their teams’ specific needs.

Video 64
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Personalized Sales Training : A Modern Learning Advantage

Allego

Once upon a time, “personalized training” meant printing the names of workshop participants on their handout folders. Today, this key component of modern learning means exactly what it says – sales training that is genuinely personalized , genuinely “just for me.”. What are the advantages of personalized sales training?

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Reinvent Sales Training or Risk Wholesaler Irrelevance

Allego

The asset management industry’s ongoing evolution is creating significant change for distribution leaders. As you’d expect, the industry’s evolution is driving major change in the way firms train and support their wholesalers. For example, Nuveen uses Allego to prepare reps to go deep on critical market events before competitors can.

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Highspot Announces Global Customer Conference Spark 2022

Highspot

As sales enablement becomes a business imperative for companies everywhere, more than 1,500 professionals spanning sales, marketing and enablement will come together to define how sales enablement can increase sales productivity in any economy. SEATTLE, Oct. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com. ###.

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10 Essential Steps to Creating an Effective Sales Enablement Strategy

Allego

When you give your reps the tools, content, and training they need to confidently close deals, you proactively remove barriers and set them up for incredible success. Sales enablement involves comprehensive training on product features and sales techniques, along with providing high-impact content like case studies and presentations.