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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308
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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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CMO: Why Don’t Your Prospects Care?

SBI Growth

The return on the marketing investment (ROMI) is not there. It continues to be the same: Your marketing team is sending generic content not specific to a problem the audience is trying to solve. Blanket marketing is annoying customers. It’s a complete inventory of your marketing content aligned by buying stage.

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Why Remote Workers Are Prone to Hacks

Sales and Marketing Management

This begs the question: Why are remote workers prone to hacks and what would be the best remedies for this? Think of a case where a worker decides to use his designated work computer to download a pirated movie and, boom! This post explores three probable reasons why this trend is gaining pace in recent times. Security unpreparedness.

Remedy 179
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Successful Content Marketing Plans Do 1 Thing Really Well

Pointclear

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? Provoke an Action.

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3 Reasons Why Your Sales Team Isn't Generating More Leads (And How to Fix It)

Sales and Marketing Management

Poor Communication Between Sales and Marketing - A lack of communication between sales and marketing is arguably the biggest obstacle to developing new leads. Even if the marketing team is providing leads, salespeople might not follow up on them — especially if they don’t find them useful.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. B2B deals are high-cost, span multiple touchpoints, and take months to close.