Mon.Sep 18, 2023

article thumbnail

Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Three of this year’s (2023) Hurricanes took unusual paths for hurricanes. This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. Earlier this summer, Hurricane Hillary became the first tropical storm to make landfall in Southern California.

article thumbnail

Planning to capture the full potential of your existing customer base

SBI Growth

For many companies, customer marketing remains an untapped driver of growth , yet it is often overlooked in favor of new logo acquisitions. But companies are experiencing higher operating costs in today’s market , with longer sales cycles caused more conservative buying behavior and increased decision scrutiny , which is more apparent when selling to new customers.

Customer 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Story of Your Secret Superpower

Sales and Marketing Management

Selling is storytelling. To be more charismatic, persuasive, and effective, every leader should have three distinct kinds of story in their proverbial back pocket and be familiar with four basic techniques to make them as engaging as possible. The post The Story of Your Secret Superpower appeared first on Sales & Marketing Management.

Marketing 177
article thumbnail

Transform Your Facebook Experience with These Incredible Bots

SocialSellinator

Looking for the best Facebook bots? Discover top bots like Customers.ai, TARS, Flow XO, and more! Optimize your Facebook experience with SocialSellinator's services.

Facebook 131
article thumbnail

Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

article thumbnail

Recruiting? Do You Know What You Are Looking For?

Partners in Excellence

For those who have worked with me, you know the importance I hold Competency Models. These are critical, both for recruiting, but also onboarding and ongoing development. Without these, we don’t know whether we are recruiting and hiring the right people, or developing them to achieve their full potential. What is a Competency Model? An easy way, at least for sellers, is to think of it as your organization’s ICP–Ideal Customer Profiles.

More Trending

article thumbnail

Driving Website Traffic

Leading Results Rambings

A well-optimized website is pointless if it doesn't attract visitors. Driving relevant and quality traffic to your site is vital for increasing your online visibility and potential customer base. Luna Creative Marketing employs various digital channels and SEO techniques to bring the right audience to your doorstep. In today's digital landscape, having a strong online presence is crucial for any business looking to thrive.

Guarantee 105
article thumbnail

Master the Game: Unleashing the Power of Copywriting and Social Media

SocialSellinator

Learn how copywriting enhances your social media presence and boosts brand visibility. Discover strategies for effective social media copywriting and the power of visuals and hashtags. Explore the art of call-to-action and see how SocialSellinator utilizes copywriting and social media. Master the game of copywriting and social media today.

article thumbnail

29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. That is why recognizing trigger events is key to being successful. Getting this crucial step wrong can mean the difference between closing the deal or being rejected. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger even

article thumbnail

Unlock Your Local Business's Potential with the Top SEO Company in Town

SocialSellinator

Unlock your business potential and boost visibility with SocialSellinator, the best local SEO company. Learn about their comprehensive services and proven success in this SEO optimized article.

Company 119
article thumbnail

Buyer & Customer Engagement: A Digital Exhaust Methodology

Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics. Gain a competitive edge through customer insights!

article thumbnail

Kevin Hart’s Tequila Partners with Philadelphia Eagles

Grant Cardone

Comedian, Kevin Hart, has reached a new milestone with his tequila brand Gran Coramino. The “Fatherhood” star has struck a sponsorship deal with NFL team, the Philadelphia Eagles. In this article, we detail how Hart combined his love of the game and market trends for this smart business move. View this post on Instagram A […] The post Kevin Hart’s Tequila Partners with Philadelphia Eagles appeared first on GCTV.

Trends 93
article thumbnail

San Francisco Digital Marketing: Empowering Small Businesses

SocialSellinator

In the competitive landscape of San Francisco's digital marketing, small businesses are leveraging strategic and innovative tactics for growth and success. Digital marketing agencies play a pivotal role in this process, offering key strategies such as data analysis, content promotion, search engine optimization (SEO), and paid advertising for enhanced visibility, audience engagement, and lead generation.

article thumbnail

Implementing Sales Performance Measures

The Center for Sales Strategy

Implementing the right sales performance measures is crucial for success. While there is little doubt in the minds of sales leaders that measurement is important to drive results with their salespeople, I often find the focus is too wide or shifts based on any change. In other words, tracking everything doesn’t help you to see what is truly impactful, and improvement in performance only comes when you measure the same performance measures over time.

Sales 82
article thumbnail

Supercharge Your Business with the Best Lead Generation Techniques for Massive Success

SocialSellinator

Looking for the best lead generation techniques? Discover the power of social media, PPC, and content marketing. Learn how SocialSellinator can supercharge your lead generation efforts. Find out the latest trends and benchmarks.

article thumbnail

How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

article thumbnail

Janek Partners With Clozd for a Master Class Win-Loss Analysis Webinar

Janek Performance Group

Athletes and sports teams often talk about reviewing the game tape. This is a process in which they revisit a game to see why they either won or lost. In sales, this is called a win-loss analysis. And it’s one of the most important evaluations an organization can conduct. In addition to identifying why they won or lost a deal, it shows how to improve performance for the next game.

article thumbnail

Shifting to the Intangible

Selling Energy

When you’re selling energy efficiency solutions, they are often defined as a high-dollar intangible. Now that we’re selling these products and services increasingly to a remote (AKA Work from Home) audience, the process has become intangible as well, moving from in-person to increasingly online.

Energy 78
article thumbnail

What are the Core Elements of Successful Leadership?

Pipeliner

Walking the Path: A Leader’s Journey A Deep Dive into Leadership and Authenticity Hello everyone, I recently had the pleasure of hosting an enlightening podcast episode with Dr. Keith McNally , a renowned leadership coach, author, and US ambassador for Be Happy for Nothing. We had an engaging discussion about his book, “Walking the Path: A Leader’s Journey,” and delved into the power of reflection, writing, and the core elements of successful leadership.

Journal 69
article thumbnail

How to Manage a Sales Pipeline for an Industrial Company

Nutshell

When you’re running a business, no matter which industry it’s in, the endgame is always sales and revenue. Ultimately, your company’s success is measured by how many sales you drive and how great your return on investment (ROI) is. Given that reality, it’s not surprising that a company’s sales pipeline is one of the most important things it can focus on.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Unlock the Power of Conversations: Discover the Ultimate Facebook Messenger Chatbot Solution

SocialSellinator

Looking for the best chatbot for Facebook Messenger? Discover the power of Chatfuel and how SocialSellinator can help you leverage its capabilities for enhanced customer service.

article thumbnail

? What are the Core Elements of Successful Leadership?

Pipeliner

In this podcast episode, John Golden interviews Dr. Keith McNally about his book, “Walking the Path: A Leader’s Journey.” Dr. Keith explains that the book is a combination of fable, leadership context, and journal, aimed at encouraging reflection and writing. They discuss the power of writing things down and the psychological impact of crossing things off a to-do list.

Journal 59
article thumbnail

Leverage the Power of AI with the New Close CRM ChatGPT Plugin

Close

Use the new Close ChatGPT plugin to save time building contact lists, summarize your relationship with leads, and generate contextual email drafts. The beta version of our plugin is available now in the ChatGPT Plugin store for all Close customers.

Closing 59
article thumbnail

Achieve Sales Excellence with the Right Sales Methodology

Revegy

A staggering 60% of customers say no to sales reps at least four times before finally saying yes. Surprisingly, almost 48% of salespeople miss out on the “yes” because they do not follow up. Yikes! Moreover, as buyers research online and become increasingly well-informed about the abundance of product and service options available, engaging with […] The post Achieve Sales Excellence with the Right Sales Methodology appeared first on Revegy.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Unleash Your Brain’s Potential: A Deep Dive into Decision-Making

Pipeliner

In the intricate labyrinth of our minds, decisions are the threads that weave the tapestry of our lives. Each choice, whether monumental or mundane, is a ripple that resonates through time. In this article, we embark on a thought-provoking journey into the fascinating realm of decision-making, guided by the illuminating insights shared in a recent podcast episode.

article thumbnail

Step up Your Game: Finding Corporate Email Addresses Made Easy

eGrabber

In today’s digital business landscape, there exists a powerful tool that can make or break B2B relationships: corporate email addresses. These digital gateways are not just symbols of professionalism but serve as the backbone of communication in the corporate world. In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved

article thumbnail

Do You Model Leadership to Empower Your Audience?

Smooth Sale

Photo by John Hain via Pixabay Attract the Right Job Or Clientele: Model Leadership to Empower Your Audience Customer care is in our circle no matter where we are or what we do. How you model leadership to empower your audience becomes your success differentiator. But in the beginning phase, it is necessary to monitor how others proceed, whether in our industry or another.

Lead Rank 101
article thumbnail

Step up Your Game: Finding Corporate Email Addresses Made Easy

eGrabber

In today’s digital business landscape, there exists a powerful tool that can make or break B2B relationships: corporate email addresses. These digital gateways are not just symbols of professionalism but serve as the backbone of communication in the corporate world. In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved

article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

The 3 Stages of Hiring GTM Executives

Sales Hacker

I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Dreamforce in SF last week for our GP, Max Altschuler. Singapore for our newest Partner, Paul Irving (well deserved and overdue!).

Hiring 92
article thumbnail

5 ways AI is boosting productivity in sales conversations

SalesLoft

In its seemingly short (but realistically long) presence in the market, artificial intelligence is transforming the way sellers sell. AI technologies can reduce labor-intensive tasks, help sellers prioritize their day, and connect revenue teams across the customer lifecycle. At Salesloft, we’ve seen extraordinary results with the first AI-powered revenue workflow platform.

article thumbnail

Creating Healthy Tension | Donald Kelly - 1705

Sales Evangelist

You try to do everything you can to keep a prospect happy. By doing so, you believe it will prevent potential buyers from saying no to your services. However, avoiding tension within the sales process is a huge mistake. In this episode of The Sales Evangelist Podcast, host Donald Kelly will discuss why sales reps need to create tension. He will also share different ways to create healthy tension that’ll help you close deals.

Hubspot 40