How to Build a Sales and Marketing Engine
Sales and Marketing Management
APRIL 4, 2017
It’s the foundation of our sales and marketing engine and spells out which team is responsible for what activity. However, I often speak with marketers that have a half-baked process which looks like: Prospect/Visitor. Prospect/Visitor. At HubSpot, we coined the term “ smarketing ” to describe sales and marketing alignment.
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