SBI Growth

SEPTEMBER 25, 2021

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

Ideal Customer Profile 321

Ideal Customer Profile How To SalesForce Analysis 321

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Social Media 104

Social Media Google Hiring How To 104

Tenbound

FEBRUARY 1, 2023

Tenbound, your source for intelligence and insights to grow your Pipeline & Revenue, today announced their virtual Pipeline & Revenue Conference series scheduled for 2023. Attendees of each event gain the skills and assurance to.

Conference 111

Conference Pipeline Revenue Marketing 111

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Vengreso

FEBRUARY 19, 2020

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. marketing #NEXT2020 Click To Tweet.

Pipeline 127

Pipeline Hotels How To Engineering 127

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

SalesFuel

APRIL 26, 2024

Auto Dealers Invest in These Digital Strategies to Boost Revenue Advertising Opportunities for 2024 According to a report from Insideradio , auto dealerships spent $8.9 That on top of yearly sales and other events means there will be a lot to advertise in 2024. Search Engine Marketing: 19.9% billion on advertising in 2023.

Revenue 52

Revenue Strategy Advertising Advertising 52

Sales and Marketing Management

JUNE 29, 2020

Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions. Consumer rebates – Use rebates to drive sales, capture market share and keep the pulse of the customer. Firing up the revenue engine post-crisis. Are you digital-ready?

Engineering 156

Engineering Revenue Incentives Incentive 156

Sales and Marketing Management

NOVEMBER 30, 2018

Author: Tom Urie, President and CRO, Optymyze Early in my career, I made the not-so-typical move from engineering to marketing and spent 15 years innovating and creating events, programs, content, processes, and systems that challenge the status quo. Expect Victory. Always expect that you’ll win every deal you go after.

Lead Rank 191

Lead Rank Revenue B2B Demand Generation Targets 191

Allego

JUNE 21, 2023

Excitement because three trends have reignited energy into sellers, said Yuchun Lee, Allego CEO and co-founder, during the company’s S3 event. But there’s also concern because sales, enablement, and marketing teams face serious challenges that impact their ability to attract and win over buyers. All hope is not lost, though.

Revenue 118

Revenue SalesForce Hiring Face-to-face 118

Allego

JUNE 6, 2023

If there’s one revenue enablement event you go to this year, make it Allego’s S3. Sales, enablement, and marketing leaders flock to Allego’s S3 each year to share stories, connect, and learn how to elevate their enablement and ultimately grow their business.

Revenue 62

Revenue Networking Distribution Scale 62

Pipeliner

SEPTEMBER 25, 2023

The Complacency Trap In a recent podcast episode, I had the pleasure of hosting Andy Gole , a renowned sales expert and author of “Innovate Now” Our conversation revolved around the concept of recurring revenue and the potential dangers it poses to organizations. He is CSMO at Pipeliner CRM.

Revenue 64

Revenue Video Exercises Face-to-face 64

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

SBI Growth

JULY 8, 2017

For example, as a B2B marketer you want to track revenue attribution. “Everything should be made as simple as possible, but not simpler.” Albert Einstein’s famous aphorism originally applied to scientific principles but it’s valuable in many walks of life.

Revenue 249

Revenue B2B Examples Marketing 249

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Shari Levitin

NOVEMBER 11, 2021

In just a few short weeks, Meridith Elliott Powell and I will be taking the virtual stage for a ONE DAY ONLY live virtual event! Survive, Adapt, Thrive: Sales Strategies To Turn Uncertainty Into Competitive Advantage will take you in-depth into how you can take the everchanging sales market and turn that into a revenue maker.

Competition 62

Competition Coaching Revenue Positioning 62

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. Why performance marketing isn’t effective.

Revenue 80

Revenue Marketing Hiring Media 80

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

SBI Growth

JULY 17, 2020

Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

InsideSales.com

JUNE 16, 2021

Revenue operations are the behind-the-scenes happenings in a sales org. Without a revenue operations role, marketing and sales teams would have no strategy and no process. Rev ops ideally cover all revenue-facing processes including the the full sales cycle from the top to the bottom of the funnel. What is Rev Ops?

Revenue 105

Revenue Top of Funnel Ideal Customer Profile Lead Rank 105

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

B2B 198

B2B Marketing Facebook Social Media 198

Sales Hacker

MAY 31, 2022

The MQL (marketing-qualified lead) handoff to SDRs either brings a lot of efficiency or a lot of inefficiency to our Go to Market operations. After this event, you’ll walk away with a better way to measure Marketing ROI across different channels that aligns more closely with Sales.

Marketing Qualified Lead 70

Marketing Qualified Lead Lead Rank Sales Qualified Lead Revenue 70

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. They can be a real revenue driver but if not executed correctly, can be extremely costly. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. As JK Sparks (Head of Marketing at AudiencePlus ) expresses, “ecosystem-led marketing is inherently collaborative.

Training 90

Training Marketing Campaigns Report 90

Sales Hacker

MARCH 23, 2020

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. Here are the top virtual sales conferences, events, and training you need to know about. One-day events. The Best Virtual Sales Conferences & Events in 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Score More Sales

APRIL 27, 2014

My colleagues in sales effectiveness would be speaking as well as some very successful business builders here to share what works, and also what didn’t work for them in growing sales and revenues. Be transparent – Salesloft shares revenue information and success milestones with their whole team. Third message: Offer help.

Revenue 232

Revenue Outsourcing Services PipelineDeals Scale 232

SBI Growth

DECEMBER 13, 2019

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

Revenue 177

Revenue Research Report Sales Operations 177

Smooth Sale

AUGUST 25, 2022

Attract The Right Job Or Clientele: Are You Building Client Loyalty and Revenue? Typically, companies provide comprehensive training for their new representatives on how to acquire the initial sale, but omit building client loyalty and revenue. Now multiply the extra revenue times the number of new clients one earns during the year.

Loyalty 78

Loyalty Revenue Hiring Vendor 78