LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. Why performance marketing isn’t effective.

Revenue 81

Revenue Marketing Hiring Media 81

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Hubspot Sales

MAY 9, 2022

But a freelancer and a sales team won’t have the same billing process, so they shouldn’t have the same invoicing software. The best invoice software will be the one whose features meet your business’ needs. So you can focus on the features you need, and find the best invoice software for your business. Cost: Starting at $6/mo.

Hubspot 89

Hubspot Small Business Small Business Software 89

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

DECEMBER 15, 2020

Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Our post, “What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Hubspot Sales

MAY 25, 2020

As offices close and events disappear our most common methods of connecting with leads are lost. 95% of B2B sales and marketing professionals are already using LinkedIn to connect with potential prospects. This provides a more complete and accurate view of what’s happening in your market. Stay Calm and Focused.

Face-to-face 109

Face-to-face Webinar Metrics Pivotal Scale 109

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

BrainShark

SEPTEMBER 26, 2022

In this article, you’ll find applicable formulas and a sample SKO budget you can use to calculate the ROI of your next sales kickoff event and get your company leadership on board. Calculating ROI in Sales Kickoff Events (SKOs)—Leading versus Lagging Metrics. The Formula for Calculating the ROI of your Sales Kickoff Event.

ROI 62

ROI Hiring Travel How To 62

Alice Heiman

JANUARY 31, 2023

Growth was great, annual sales revenue soared. Then the pandemic hit and revenue plummeted to near zero. Within a few months, Bob pivoted the in-person event platform into a virtual one. 06:38] We were building a product that no one had ever heard of, software for events. [06:57] His strategy worked.

Hiring 131

Hiring Lead Rank Promotion Cancellation 131

SBI

NOVEMBER 14, 2017

What revenue will we close the year with? Sales speaks in revenue. Marketing speaks in leads and website downloads. Revenue & the Customer Advocacy Common Thread. But how do you translate all of those different metrics above into revenue? One metric that proves this common thread theory is revenue.

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Why Use Sales Intelligence Tools?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Apptivo

APRIL 28, 2022

With the best real estate CRM in place, you will be able to manage your clients and contacts, schedule events, get reminder alerts, monitor sales pipelines, organized data management, and much more which will help you close deals faster than ever before. What is real estate CRM software? What is real estate CRM software?

Real Estate 52

Real Estate Software Software Ideal Customer Profile 52

Apptivo

JANUARY 31, 2023

How Contact Management software improves workflow 2. Why is Effective contact management for sales and marketing necessary? Your sales and marketing teams can leverage these relationships to bring in more sales. Contact management is the backbone of a CRM that aids both facets of – Sales and marketing.

Lead Rank 52

Lead Rank Marketing Qualified Lead Ideal Customer Profile Sales Qualified Lead 52

BuzzBoard

FEBRUARY 14, 2024

While COVID-19 and other global events have presented significant challenges, small businesses have also recognized emerging opportunities, especially in leveraging AI (artificial intelligence) technologies. But what does this mean for digital marketing agencies catering to this small business segment?

Small Business 52

Small Business Small Business Marketing Trends 52

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? One asking to stop sending emails. The other asks what you’re offering.

Hiring 130

Hiring Sales Qualified Lead Software Software 130

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Let’s get into it!

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

SBI Growth

DECEMBER 3, 2012

Every marketing leader wants it. Not every marketing leader has it. Personally, I’ve engaged with companies from $50MM to $5B in revenues. What does this mean for the marketing leader? To do this you need marketing automation. Marketing Automation. What is Marketing Automation? to educate himself.

Lead Rank 276

Lead Rank Lead Scoring Leads Marketing Qualified Lead 276

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Social Media 100

Social Media Marketing How To Campaigns 100

Allego

JANUARY 24, 2019

These days, some folks have sworn off events due to the opportunity cost of time spent out of the field, and the difficulty justifying the expense. At Allego, however, we’ve had great success driving meaningful business from event activities. Here are the 5 events that we think are a must-attends this year.

Account Based Marketing 54

Account Based Marketing Face-to-face Conference Microsoft 54

Sales Hacker

JANUARY 18, 2018

This is not only because I am the Director of Sales at an event software company, but also because I know I have a lot learn—and in-person events are my favorite way to get that learning done. The Revenue Summit. For that, one event stands out. SaaStr is the SaaS event to attend. SaaStr Annual. Inbound 2018.

Conference 86

Conference Inbound SalesForce Lead Gen 86

SBI

MAY 2, 2018

Director of Product & Corporate Marketing for Zilliant. And they continue to keep us because our customers regularly exceed revenue and profit projections thanks to our AI. Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more.

Revenue 139

Revenue How To ROI Case Study 139

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Apptivo

MARCH 25, 2022

When employed effectively, CRM Software has proved to surge sales, increase productivity, and thereby profitability. When it comes to business, we use a lot of different softwares to get our work done. The easiest way to automate your sales processes is by just implementing a CRM Software into your business.

Software 52

Software Software CRM Top of Funnel 52

LinkedFusion

OCTOBER 6, 2023

SDRs use software that automate the repetitive task and optimize the sales process. Through cold calling, social selling, email marketing, and other methods, businesses promote their message or pitch to potential customers who is an idea fit for sales. Use an inbound marketing approach. Organize live events.

Scale 52

Scale Outbound Sales Qualified Lead Revenue 52

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. A chance to tour (and maybe even race on?) Austin’s F1 track.

Lead Rank 94

Lead Rank Referrals Lead Scoring Ideal Customer Profile 94

Sales Hacker

NOVEMBER 17, 2023

Avoid These 3 Things 3 pitfalls to avoid when growing and scaling a sales team 1) Thinking that more sales headcount = more revenue This is a pitfall and simply not true. As Brian Weinberger (SVP of Global Sales at Sisense ) expresses, this thinking is like taking an old model and applying it to a new software company.

Hiring 105

Hiring Scale Outbound Lead Rank 105

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. The new buyer isn’t hanging out at trade shows.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Pipeline

APRIL 1, 2024

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. The best way here is to opt for reliable logistics CRM software with lead management features.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52