Reimagining Events in a Hybrid World

SBI Growth

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

Hosting Effective Virtual and Hybrid Events

Sales and Marketing Management

Virtual and hybrid events are here to stay. The post Hosting Effective Virtual and Hybrid Events appeared first on Sales & Marketing Management. Leveraging collaborative technologies has become vital to success.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events.

The Revenue Marketer’s Guide to B2B Field Events

SBI Growth

B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. Article Marketing Strategy Sales Strategy b2b marketing event marketing event toolkit field event Field Event B2B Marketing field marketing event Marketing toolkit

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

8 Ways Social Media Is Used to Promote Virtual Events

Sales and Marketing Management

Virtual events will endure beyond the pandemic. Social media marketing has become essential to boost registration and participation. The post 8 Ways Social Media Is Used to Promote Virtual Events appeared first on Sales & Marketing Management.

Why Texting Has a Place In Your Event

Sales and Marketing Management

Author: Staff Meg Scales is chief marketing officer of SlickText , which helps businesses market through short message service (SMS), aka text messages. In this Q&A, she speaks to the effectiveness of text messaging incorporated into events, virtual or live.

5 Common Virtual Meeting and Event Mistakes

Sales and Marketing Management

Whether it’s meeting colleagues around the water cooler or meeting new sales accounts at an event, we look forward to additional in-person collaboration and connection. The post 5 Common Virtual Meeting and Event Mistakes appeared first on Sales & Marketing Management. A lot of us are enjoying limited face-to-face interaction again, and we’d like more.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive. How to Track Event ROI in Your CRM.

Trigger event types

Sales 2.0

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. tools, like Sweetspot , the tool I wrote about in my last post, to highlight trigger events when not all trigger events are public information. Without a trigger event it’s very likely your biggest competitor will win–status quo (aka “do nothing”.).

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Best Dreamforce sessions for Marketing. That means having all your B2B marketing data in one place, alongside some metrics. Have a relatively small target market.

The Meetings and Events Whisperer

Sales and Marketing Management

Sales & Marketing Management caught up with Bloom recently via email. Sales & Marketing Management caught up with Bloom recently via email. Issue Date: 2016-09-01. Author: Paul Nolan. Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. 18-20 in Las Vegas.

Regaining Trust and Engagement for In-Person Events

Sales and Marketing Management

The post Regaining Trust and Engagement for In-Person Events appeared first on Sales & Marketing Management. The Incentive Research Foundation convened a group of incentive professionals in Florida this summer to discuss factors that are impacting corporate decisions regarding relaunching incentive travel programs. Here are some of the highlights.

Reallocate Budget to Strengthen Your Marketing Strategy in Today’s Environment

SBI Growth

CMOs are in the people business. And that’s no different for B2B CMOs. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all set with similar worries: How long will my business be disrupted? Which decisions can wait, and.

Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Tune in to learn how (and when) to blend on-demand and instructor-led training, and discover why customer success and scaled education programs go hand-in-hand.

The Best Event Sales Trick No One Is Talking About

Sales and Marketing Management

This is why live events still play a major role in today’s business. 95 percent of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. In other words, the issue is not whether to use events as part of your sales strategy, but rather how to do it most efficiently. Namely, studies reveal that 80 percent of the tradeshow exhibitors don’t follow up with their event leads.

5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Then streaming video was introduced and suddenly your event was instantly more accessible. Video adds another level of interactivity to your events.

The top 5 virtual event software platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. What can you do with a virtual event platform?

Social media can elevate your reward events

Sales and Marketing Management

Author: DANA LASALVIA, VICE PRESIDENT OF CORPORATE COMMUNICATIONS & BUSINESS DEVELOPMENT, RYMAX MARKETING SERVICES, INC. Organizations should consider hosting on-site, interactive recognition events. These events are certainly worth a social media post, right? Additionally, create a hashtag specific to the meeting or event. It keeps the dialog about your event going long after it ends, creating an eagerness among employees to attend next year’s sales meeting.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Top 5 Virtual Event Platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. What can you do with a virtual event platform?

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. B2B Marketing

5 Ways to Generate Leads after Coronavirus Canceled Your Event

Zoominfo

B2B MarketingIn just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head.

Time for Sales & Event Teams to be Equal Partners

SBI

Time for Sales and Event Teams to be Equal Partners. Maybe office space will become more sociable with hot-desking and better conference room facilities for running big internal and virtual events more easily. Talk to your events team again to change the booth design for this new world.

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

How To Measure Contribution To Sales Pipeline From Events

Vengreso

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Best Dreamforce sessions for Marketing. That means having all your B2B marketing data in one place, alongside some metrics. Have a relatively small target market.

17 Things Not to Do at a Networking Event

The Sales Heretic

Networking is a powerful sales and marketing tool. Here are seventeen things—all of which I’ve actually observed people doing—that you definitely don’t want to do at your next networking event. Sales business listen marketing networking talkBut like any tool, using it improperly or inappropriately can lead to disaster. Dress inappropriately 2. Show up late 3. Talk about yourself constantly [.].

How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). But for now, let’s look at five ways you can use AI to improve your next event!

Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.

The Attendees Guide to B2B Event Preparation

Zoominfo

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees So, if you’re planning to attend a work event in the near future, keep reading.

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SURVIVE, ADAPT, THRIVE Virtual Live Event

Shari Levitin

In just a few short weeks, Meridith Elliott Powell and I will be taking the virtual stage for a ONE DAY ONLY live virtual event! You don’t want to miss this event!! Virtual Events. Virtual Event Options. Title/Position * Company Name * Virtual Event Options.

How to Get Attendee List With Contact Information of Any Event using LinkedIn Events (new)

eGrabber

LinkedIn is now showing all attendees to all Events (& webinars) your prospects are attending! You don’t have to be the organizer of any of the events to get all the attendee leads! You just have to know how to search for the right events.

What Every B2B CMO Should Know Today

SBI Growth

Clarity is needed for the C-Suite in terms of Marketing. With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Many CEOs have placed digital investments on the back burner and now.

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Beyond Static, One-Time Training Events

Sales and Marketing Management

Most companies continue to focus on one-time training events that take place in a traditional classroom, but research confirms this limited approach isn’t meeting modern sales reps’ learning needs. Most companies continue to focus on one-time training events that take place in a traditional classroom, but research confirms this limited approach isn’t meeting modern sales reps’ learning needs. Issue Date: 2015-08-17.

Video: The Future of Sales and Marketing

Sales and Marketing Management

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. Personalized Video Will Replace Event Prospecting.

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We’re Bringing the SaaS Community Together for a New Kind of Sales & Marketing Event.

Drift

In the current climate, we know your plans around events and field marketing have very likely shifted. Drift Drift Blog Event Marketing Sales WebinarAnd your demand gen forecasts have had to change.

Digital Sales Strategies Using Event Campaigning

SalesforLife

If you’re developing a modern, digital sales strategy and playbook, one of the most important components is a process we call “Digital Sales Leadership” – a half-day to three-quarters of a day workshop where we sit down with frontline sales managers , marketing and sales enablement departments, and we reverse-engineer their sales objectives and develop prescriptive sales plays that they can execute to highly influence sales tactics, and build pipeline creation.

5 Reasons to Invest in B2B Conferences and Events

Zoominfo

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones. Another obvious benefit of industry events is the opportunity to network with other companies, industry experts, and other notable members of your community.