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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. If you’re like 34% of modern marketers, it’s one of the most challenging tasks. Tools for lead generation comprise software meant to aid in capturing leads. Keep on reading.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 325992 Photographic Film, Paper, Plate, & Chemical Manufacturing. 425110 Business to Business Electronic Markets.

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How to Get the Most Out of Your Sales Coaching Software

Showpad

Congratulations, your business has sales coaching software! Now, the hard part begins — actually making effective use of your sales coaching software. This can be the case for sales coaching software. As sales coaching software — and so much more — Showpad can help you enable and empower your sales force.

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What Is Captive Product Pricing?

Hubspot Sales

Imagine owning an Xbox without games, or a film camera with no film. The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales.

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Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. For one, we were filming a cold email course. Here’s an example: Here’s the cold email copy we used: This email succeeded for two reasons.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.