Sales and Marketing Management

DECEMBER 14, 2020

This makes all sellers “inside sellers,” which opens the door to improving their productivity, performance and cost structure, while also imagining how former field sales teams should be operating on a cadence versus an expense account. Marketing is the sales development team. All selling is inside selling.

B2B 199

B2B Revenue Top of Funnel Margin 199

Showpad

JUNE 6, 2022

Meet Tricia Westfall, a Senior Manager for the Sales Capability Planning & Enablement team at Kaiser Permanente. In this interview, she shares how she and her team are adding value during virtual conversations with customers—and how they’re partnering with marketing to build curated content experiences.

Field Sales 52

Field Sales Lead Rank Lead Scoring Top of Funnel 52

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Sales Hacker

DECEMBER 3, 2018

Meghan has been at Mongo almost 9 years and was the first non-technical hire at the company, helping them scale past an IPO in 2017 and transitioning from an early career in Marketing into Sales Operations. . How to execute “developer marketing” and how to build a developer community. Un-Marketing to Developers [14:16].

Lead Rank 59

Lead Rank Opportunity Hiring Marketing 59

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Marketing 62

SBI Growth

DECEMBER 6, 2012

This is an executive-level overview of the Internal Content Marketing Agency (ICMA). It is written for the top sales executive in the organization. What is an Internal Content Marketing Agency? It can be located within your Sales or Marketing organizations. Sell when a sales rep is not present. I thought so.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation Targets 267

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Take any trend?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales 2.0

JUNE 19, 2023

I am examining where we are today with AI in sales and where we are going. Traq.ai’s artificial intelligence helps analyze sales conversations to point out opportunities, risks, tasks, and other highlights, and guides users to do what works best for them and close more deals.

CRM 195

CRM Call-back Lead Generation Analysis 195

Partners in Excellence

JUNE 28, 2022

It enables us to do new and different things, address new and different opportunities/markets, shift our strategies, products, markets. For example, adding a new feature or capability to a product might expand the market or extend the life of a product. Innovation is critical for all of us. Innovation underlies change.

Field Sales 82

Field Sales Retail Industry Segment 82

Emissary

FEBRUARY 2, 2022

Retailers rely on technical innovation to compete for consumers in a turbulent post-pandemic market. When considering large technology purchases, retailers expect a customized buying experience with marketing and outreach targeted to their needs. Integrate Your Sales and Field Marketing Organization in the Retail Vertical.

Retail 52

Retail Industry Marketing Buyer Persona 52

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The Role of Enablement in Modern Sales Organizations Enablement’s primary directive should be driving behavior change.

Scale 115

Scale Engineering Maximizer Lead Rank 115

Zoominfo

MAY 9, 2021

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do. And then, nothing.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. Who’s your ideal customer ?

Territories 130

Territories Field Sales Outside Sales Segment 130

Zoominfo

MAY 9, 2021

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do. And then, nothing.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Pointclear

FEBRUARY 16, 2017

In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. Cost-Per-Opportunity (Cost-Per-SQL).

Cost per Lead 157

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 157

SBI

JULY 25, 2019

Bigtincan Expands Tech Market Presence with Acquisition of Veelo Inc. Bigtincan , the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Veelo Inc., a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. Sales Enablement.

SAP 78

SAP Marketing Sales Enablement Inside Sales 78

Repsly

JUNE 12, 2019

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market can give you a competitive advantage at the shelf, making the difference between a shopper choosing your brand or your competition.

Retail 91

Retail Field Sales Maximizer Competition 91

Jonathan Farrington

APRIL 26, 2013

Agile Field Sales is an emerging paradigm made possible by the rapid expansion of capabilities in cloud and mobile technologies. This approach to Agile Field Sales merges the benefits to reps and management. Being Agile Drives Better Execution of the Sales Plan, and Deeper Market Penetration.

Field Sales 43

Field Sales Wireless Sales Qualified Lead Scale 43

Sales and Marketing Management

MAY 5, 2017

Author: Kate Kirby, Content Strategist and Marketer at Conga “Sell more. Surely you heard some variation of that directive during 2017 sales kickoff season. Through constant innovation, companies test, shift and change their approaches to sales, with the ongoing mission of accomplishing those twin goals. Sell faster.”

Trends 166

Trends SalesForce Enterprise Enterprise 166

Sales and Marketing Management

OCTOBER 22, 2018

After nearly two decades working with more than 500 companies around the world, we have found almost no one asking themselves the key question: “Do I have a high-performing group of frontline sales managers who are doing all the right things to move the revenue needle?”. That’s a huge opportunity for organizations of all sizes.

Sales Management 218

Sales Management Hiring Compensation Scale 218

Sales Hacker

SEPTEMBER 2, 2020

They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer. In this article we’ll review the four main sales motions B2B SaaS teams use: Field sales ( outside sales ). Inside sales. Low-touch sales. No-touch sales. Field Sales.

Top of Funnel 108

Top of Funnel Examples Lead Rank ActiveConversion 108

Pointclear

MARCH 22, 2011

How does it relate to B2B marketing? And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers. Two years ago, my B2B Marketing 2.0 Look for opportunities to get prospect feedback. OK, this a consumer example. As I reported in my "Customer 2.0"

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Pointclear

DECEMBER 22, 2016

The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively. Prospect qualification remains essential to ensuring that sales reps are talking to the right person, and that the right person is knowledgeable and engaged prior to the sales meeting.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Account Based Marketing 100

Mindtickle

APRIL 9, 2024

Faster sales cycles Traveling back and forth to a prospect’s office takes a lot of time, so sales cycles tend to be long in outside sales. When sales reps sell from an office, they can close deals faster and work on multiple opportunities concurrently. Lower cost per sale Any sale has costs.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Mereo

SEPTEMBER 24, 2020

This article, written by Mereo’s 2020 summer intern and future revenue performance leader, dives into how COVID-19 has affected specifically inside sales teams, field sales teams and sales enablement teams. Inside Sales Teams. Sales will follow. Field Sales Teams. Sales Enablement Adaptation.

Inside Sales 78

Inside Sales Face-to-face Field Sales Sales Enablement 78

Gong.io

DECEMBER 15, 2022

What is sales territory mapping, and why is it important? Sales territory mapping is the process of defining the areas of your target market that sales reps are responsible for growing. While only some sales organizations create sales territories, there are plenty of reasons to do so. . Increasing sales.

Territories 62

Territories Ideal Customer Profile Hiring Forecasting 62

Hubspot Sales

APRIL 8, 2020

Field sales has been dying for years. The modern salesperson still feels that the field is their rightful place of battle. It’s time to face this new reality and reengineer our sales environments to exploit the spoils of it! Why Inside Sales is Outpacing Field Sales. Field Sales.

Inside Sales 111

Inside Sales Hiring Scale Face-to-face 111

Pointclear

AUGUST 30, 2012

Some key takeaways all organizations should think about are: 64% of leads generated go directly to field sales without filtering or prequalification. 80% of marketing generated leads are ignored, lost or ineffectively followed up by field sales (66% of sales people stop trying after as few three attempts).

Marketing Qualified Lead 170

Marketing Qualified Lead B2B Leads Lead Generation 170

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Take any trend?

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

InsightSquared

NOVEMBER 5, 2018

Does this mean that marketing is doing an awesome job delivering quality leads and that sales is not good at closing? There are many good reasons why you might want to loosen MQL criteria, including: You are in a new market and need to do a lot of education. You have a very green sales development team.

Lead Rank 94

Lead Rank Marketing Qualified Lead Revenue Comparison 94

SBI Growth

OCTOBER 31, 2013

A field Sales Rep should be spending around 64% of those available hours selling. The statistics I share below are from SBI’s 2012 Sales & Marketing Research. No good leads coming from marketing? Turn post-sales support and client consulting into referral opportunities. How do you achieve that?

Lead Rank 324

Lead Rank Lead Scoring Referrals Trade Show 324

SBI Growth

NOVEMBER 12, 2013

A few indications your sales strategy is not working for you: Missing the # - Your reps are trying to be all things to all people. They lack focus on your target market. A must-have if you are to properly allocate your sales resources. You can market to customers who are best suited to purchase your products.

Strategy 317

Strategy Hiring Margin Top of Funnel 317

SBI

JULY 29, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? What problem/s are you solving for sales and/or marketing organizations? I think the days of giving Field Teams Laptops is numbered.

Up-Sell 135

Up-Sell Closing Field Sales Revenue 135

Mindtickle

JUNE 21, 2023

Their primary role is to drive sales by understanding the needs of clients, presenting products or services, negotiating contracts, and ensuring customer satisfaction. B2C businesses often employ marketing and advertising strategies to attract and engage with a wide range of consumers to drive sales and build customer loyalty.

Lead Rank 52

Lead Rank Top of Funnel Lead Scoring Sales Qualified Lead 52

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Sales and Marketing Management

JUNE 4, 2017

A creative and consistent approach to sales team communication is important to ensure your sales team remains connected to your organization, motivated and producing measurable results. Here are some tips for communicating effectively with sales teams. Provide the same opportunities to salespeople. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

SBI Growth

AUGUST 16, 2012

As a quota carrying sales rep, you have a number to hit. Are you going to rely too much on marketing to provide high quality leads to hit the number? Let’s be honest, the majority of reps would be out on the street if they had to rely solely on marketing for Lead Generation What can you do about it? The year is well under way.

Social Media 290

Social Media Lead Rank Ideal Customer Profile Networking 290