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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. They need data. Lots of data.

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. Myth 1: Field sales reps sell primarily in person. Respondents reported that half of sales interactions already took place virtually, not in person, even before the pandemic.

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Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

Because Kate has something that Tom doesn’t have: Data — and the tools to wield it. The Old World vs. New World of Sales. They became more efficient and brought in clients that outside sales teams would then be able to grow. Caption: Throughout the 2000s, interest in “inside sales” eclipsed searches related to “field sales.”.

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The Perfect Sales Tool: Is it Time to Stop Wishing?

SBI

Two years ago, I wrote about the perfect sales tool and included a wish list of capabilities that simply didn’t exist back then. Admittedly, the perfect sales tool will never exist because the needs of sales organizations vary from company to company. Is there a perfect tool for individual scenarios?

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The 2 Biggest Reasons Sales Tools Fail

SBI

Chances are your company implemented at least one new sales tool in the recent past. Whether or not you like the tool, use it, and consider it to be a success, depends on who you are. This inescapable truth offers one clue as to why sales tools fail. Before tools are implemented. John Lubbock. Not likely.

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Guest Article: Agile Field Sales Teams are the New Winners

Jonathan Farrington

Agile Field Sales is an emerging paradigm made possible by the rapid expansion of capabilities in cloud and mobile technologies. Emerging tools that require little or no IT resources to implement and run, enable sales management to examine, assess and adapt their tactics in direct response to what they see going on in the field.

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Transforming Sales: Why Sales Organizations Will Have to Consider Their Data Strategy

SBI

NANCY: WHAT ARE THE TOP AREAS OF FOCUS IN THE NEXT 12-24 MONTHS FOR ORGANIZATIONS THAT WANT TO TRANSFORM THEIR SALES ORGANIZATIONS? HENRY: Think about your tech stack: You have a CRM, probably some kind of marketing automation system, maybe sales enablement and engagement tools like auto-dialers and content-asset tracking.

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