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Why We Wrote Our Finding, Onboarding, and Retaining Top Sales Talent White Paper

Janek Performance Group

This is followed by digital tools, with 62 percent utilizing LinkedIn and other job sites. This is followed by attributes and skills. This was followed by discovery skills/listening and coachability. This is followed closely by sales process (about 80 percent) and company values and culture (just shy of 80 percent).

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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

When a buyer fills in their contact information to get our white paper etc., One of the common problems with these follow-up techniques is that they are not well-targeted and therefore not valuable to the buyer. It’s rather implicit in the book that a tool like 6Sense can help you do this (Latané is the CMO for 6Sense).

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Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.