Closing the Opportunity Gap: How ZoomInfo Copilot Reveals Hidden Buyers
Zoominfo
JUNE 10, 2024
Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. That increasingly narrow opportunity gap is where deals are won or lost. Intent data signals are often siloed across multiple systems in the tech stack, resulting in missed opportunities.
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