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The Beginner’s Guide to Referral Marketing

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We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

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5 Ways to Build a Better Employer Brand

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Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). Leverage social media. Let’s get into it! What is an employer brand?

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Facebook Marketing Strategies for eCommerce Business

SocialSellinator

It's time to get personal with your social media strategy. With nearly 3 billion users, Facebook is an excellent place for business exposure and customer retention. Facebook Multi-product ads let marketers show a variety of products in one ad, saving time and clicks. Use Multi-Product Ads. Source: searchenginejournal.com.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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5 Ways to Build a Better Employer Brand

Zoominfo

Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. What do they have in common? A focus on branding.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Engaged customers are more likely to share positive experiences on social media. Step One: Know What Motivates Your Customers.

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5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

In the wake of Covid-19’s digital shift, social media adoption has continued to prosper. billion users, the social sphere has become the mainstream destination to connect, create, and consume. As you can see below, 37% of Gen Z consumers engaged with shoppable ‘buy’ buttons on social media in 2020 alone.