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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

Typically this is something like, 30 additional prospects X average deal size = lift of $X in sales. Finally, Brutus connects with marketing again to conduct a customer and prospect survey. Remember, to Build a “World Class” sales strategy infused in data for 2013, perform the following over the next two months: Research the Market.

Infusion 244
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Are your prospecting calls a long run off a short pier?

The Pipeline

Sellers are a wonderfully optimistic lot, having drank the Kool Aid about their “solution”, believing that they are indeed the cavalry coming over the hill to heal all that pains their potential prospects. That however is not the reality of a prospecting call, or dare I say, cold call; enthusiasm is not enough, in fact can be your undoing.

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Harnessing the Power of Video for Business Growth: Insights

Pipeliner

From initial outreach to post-sale follow-ups, video can be wielded as a powerful tool to craft compelling narratives. That resonates with prospects and clients. Ruben champions the liberation that comes with embracing one’s true self and infusing unique experiences into interactions.

Video 69
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How AI is Unlocking the Full Potential of Account-based Marketing for SaaS

BuzzBoard

This blog post examines how account-based marketing, on the heels of AI-infused sales and marketing tech, is emerging as the all-powerful approach to help focus sales and marketing efforts on the accounts that matter most for accelerating growth. Marketers leveraging AI-infused account profile data see faster revenue growth over competitors.

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When will Sales catch up with Marketing?

SBI Growth

Sales forces lack buyer-centered tools for success. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Understanding how the prospect thinks is part of the CMO’s DNA. But for the most part needs-based selling has been used as a technique to better ‘tell’ the prospect what they need.

Marketing 335
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Putting Differentiated Value in B2B Value Calculators

Mereo

A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real worth to a buyer. Each competitor had created a marketing tool that might attract mid-level influencers online — but would never influence real action in a sales cycle. Configure Pain Points.

B2B 81
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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Doing so will assist your reps to spot where their prospects are in their buyers journey. Download my toolkit below that includes a Buyer Persona Assessment Tool.). Build Buying Process Maps (BPM): Buying Process Map’s plot the Prospects decision-making process used to purchase a product or service.