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The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?

Sales and Marketing Management

Author: Sunny Paris If I had a dollar for every time I heard CEOs and sales managers complain about their CRM not being up to date, or that salespeople aren’t using it properly, I could probably retire. When taking a closer look, there are objective reasons for the plight of CRM. First you need to ask what your objective is.

Software 180
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How can a strong sales process turn around a struggling software company? (video)

Pipeliner

Understanding the Acquisition and the Need for Change As the host of the Sales POP! Online Sales Magazine and Pipeline CRM. I had the pleasure of interviewing Andrew Swiler , the CEO of a leading software suite for Microsoft users. The sales team he inherited had no objectives or KPIs and lacked modern sales tactics.

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Demand Generation Strategies & Lead Management Processes First

Pointclear

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

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28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting.

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How to boost your sales performance with opportunity management

PandaDoc

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. But opportunities can be much more than that.

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How to Set Sales Goals: A Comprehensive Guide for Success

LeadFuze

Knowing how to set sales goals is a crucial skill for any business owner, sales manager or marketer. It not only drives revenue growth but also helps in managing customer churn and acquisition costs effectively. But setting effective sales goals involves more than just choosing an arbitrary number.

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28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy.